The November 17th Meetup for Marketing Monday focused on the naming of companies, products, and services. Chris d’Eon and Randy Gerson gave an in-depth presentation on the importance and intricacies of naming your company and products.
Chris and Randy talked about The Brand Matrix, the advantage of having a company name that’s unique, descriptive, or alliteration, and dove into three case studies about Disability Insurance, Educated Investor, and Double Helix Water.
For more information about Marketing Mondays join our Meetup group.
If you’re bummed out about missing this last one, don’t be – we recorded the entire presentation for you!
marketing mondays111814 from CommNexus on Vimeo.