Loading Events

« All Events

  • This event has passed.

10 Social Influence Campaigns That Give Marketers Superpowers

October 16, 2013

The Social Media SIG presents…

If you could have only one marketing superpower, what would it be?

What If I told you you didn’t have to pick just one – you can have multiple marketing superpowers that can be adapted to your industry, business goals and resources. 

We’re not talking “Superman” powers of super human strength — more like the Justice League with the help of technology, data and – most importantly – influencers and advocates. 

There are some obvious powers that influencers deliver, like Viral Awareness: the ability to quickly promote a new product or service then evolve the messaging based on the results. 

Directing Minds is another, where companies can work with advocates to generate content, recommendations and participation in contests in order to create leads.

I will unmask the complete list of superpowers for the first time ever in my session in my engaging, animated style. Is your Spidey sense tingling yet?


Mark Fidelman

Managing Director & CEO, Evolve!, Inc., CEO, Raynforest, Inc., Author, Book: SOCIALIZED! The Adaptive Enterprise, Forbes Columnist and Contributer,, Founder and Strategic Advisor, P4RC, Inc.
Named a 2013 Huffington Post Top 50 Most Social CEO. Mark applies both his Fortune 500 and start-up expertise in revenue generation, marketing and business strategy to produce the highest possible ROI at the lowest cost basis. Mark is a recognized expert in creating sales and marketing machines leveraging his experience with Freemium and Open Source business models. He has worked in the software and technology space for over 20 years with organizations such as A.T. Kearney, EDS, CT Space, and Autodesk. Mark authors the SOCIALIZED AND MOBILIZED Column on Forbes. Mark’s SOCIALIZED! Book on Amazon and B&N Mark is considered to be an influential leader the subject of Social Business, Cloud/SaaS and Mobile Social Networks and has been featured in the New York Times, Forbes, Techcrunch, and ReadWriteWeb. Mark has been regular contributing writer at Business Insider, Technorati,, CloudAve, SeekingAlpha, Internet Evolution and SeekOmega. Mark was a Section 16 Corporate Officer for a publicly traded company and is well acquainted with how large and small companies operate. Mark is known for his industry public speaking and keynote presentations some of which can be found on Specialties: Enterprise Sales & Marketing, Social Media, Strategic Sourcing, Social Sales, Social Marketing, Social CMO, New Media, Inbound Marketing, Social Strategy, Writing, Presentations, Social Sales and Marketing, Inside Sales machines, Inside Sales Methodologies, Mobile Commerce, Mobile Game.

Vincenzo Belpiede, Sr. Manager, App Discovery Global Business Owner, Nokia
Roland Ligtenberg, Managing Partner, Light Mountain Partners
Mike Roberts, Earned Media Strategist, Covario
Cita Walsh, Marketing, Branding & Digital Marketing Consultant, Cita Communications


Wednesday, October 16th 2013TIME:
5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program EndsLOCATION:

12790 El Camino Real  
San Diego, CA 92130COST:
Pre-Registration: (Please pre-register by noon on 10/15/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor

Students, Military & Press: FREE

Questions? Contact Brittany Bjerke at


October 16, 2013
Event Category: