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Advanced Strategies: Maturing Your Social Media Program

November 20, 2013

The Social Media SIG presents…


Many organizations now use social media for Marketing, but are missing big opportunities to get the most out of those efforts. We will discuss how companies can mature their social media program to drive additional value, efficiencies and cost reductions. Taking these next steps and achieving real business value is much more challenging than getting into the space initially. Some of these challenges that we’ll address include:

  • Organization structure and breaking down organization silos
  • How to prove the value of a social program (ROI and other measures)
  • Using social media for new and different purposes
  • Social media policies, governance and approvals
  • Scaling across a large organization
  • Integrating online and offline social efforts
  • Incorporating data in a meaningful way
  • Producing effective content efficiently

Please tweet any specific, related questions you’d like answered with this hashtag: #smsig (social media sig).

Anne Buehner
Senior Social Media Strategist, Red Door Interactive
Anne Buehner is the Senior Social Media Strategist at Red Door Interactive (, a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. Anne has spearheaded award-winning social media campaigns and strongly believes the days of siloing a brand’s communications are over. Armed with a degree in creative writing and background in PR, she helps brands develop meaningful, authentic, engaged communities and strategically tell their story across channels and platforms through compelling content. Follow her on Twitter @AnneRipley.

Nicole Fletcher
Marketing Communications Manager, EFM Agency
Nicole Fletcher is strategic marketer and social media expert at Experiences for Mankind, otherwise known as EFM Agency, located in downtown San Diego, CA. A San Diego native, Nicole has a passion for all things social, web, wit and strategy. Her experience spans from launching start ups, SEO, and social media marketing, to back end web dev, content creation, overarching marketing strategy and beyond. She has been part of the San Diego agency scene for 4 years and is constantly looking for new and exciting ways to better connect people for the greater good of the city and the advertising space. Nicole is involved in a number of social and philanthropic organizations including the Outdoor Education Foundation, The East Village Association and is a founder of the OK Club, an organization for young professionals. EFM currently works with brands including The Mirage Hotel & Casino in Las Vegas, Sony, Siemens, GE and The Active Network, to name a few. Nicole is an active strategist for these clients and for the agency itself.

Mike Roberts
Earned Media Strategist, Covario
Mike Roberts is a social media and content marketing strategist with both agency and client-side experience. He is currently an Earned Media Strategist for Covario, a leading, award winning, and global agency focusing on search, social and content marketing services. He has served Fortune 500 and 1000 companies including over 10 globally recognized brands throughout his career. They have ranged across many verticals including consumer electronics, tourism, banking, education, entertainment, and medical among others. Additionally, he is a digital marketing thought leader and active video blogger, writer, consultant, and speaker. Follow or connect with him on his blog,, Google+, Twitter, YouTube or LinkedIn.

Mike Roberts, Earned Media Strategist, Covario
Cita Walsh, Marketing, Branding & Digital Marketing Consultant, Cita Communications
Roland Ligtenberg, Managing Partner, Light Mountain Partners
Vincenzo Belpiede, Sr. Manager, App Discovery Global Business Owner, Nokia

Wednesday, November 20th 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

Irvine Company
101 West Broadway, 8th Floor
San Diego, CA 92101

**Irvine Company is located at 101 W. Broadway (on the South side of Broadway) between Front St. and 1st Avenue in downtown San Diego. This event will be located on the 8th Floor.**

From I-5 North (i.e., traveling south)
Take I-5 south.  Exit on Front Street  (Exit 17 Toward Civic Center).  Follow Front Street just past Broadway.  After passing Broadway take immediate left into underground parking garage. Take the parking garage elevator to the main lobby of the building. Take lobby elevator to the 8th floor.

Parking will be validated upstairs.

Pre-Registration: (Please pre-register by noon on 11/19/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor
Students, Military & Press: FREE


Questions? Contact Brittany Bjerke at


November 20, 2013
Event Category: