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Augmented Reality: Is It Real?

May 22, 2012

The Consumer Electronics SIG Presents…

Augmented Reality (AR) is a new technology that’s promising to change the way we interact with the world. The technology combines elements from the physical and the virtual world to create new experiences at home, in business, on the go, and in between. While we’ve heard about the exciting applications to come, few have materialized. But at this CommNexus consumer electronics SIG event, two companies actively involved in AR, Qualcomm and Wowwee, will show us the new products they are creating, talk about what’s really coming, and discuss the challenges the technology faces. You’ll have a chance to ask questions and learn much more.  Join us for this exciting introduction to Augmented Reality. It may change the you think about the virtual world and the real world.
Jay Wright
Senior Director, Business Development, Qualcomm

Jay Wright is responsible for developing and driving Qualcomm’s augmented reality commercialization strategy. In this role, he manages the Company’s partnerships with innovators in industry and academia, and leads Qualcomm’s efforts to enable augmented reality within the mobile ecosystem.Wright brings nearly 20 years experience in developing software and services for mobile and wireless devices to his role at Qualcomm. Prior to joining the Company, Wright was CEO of SingleTap Inc., a company focused on simplifying the discovery, purchase and installation of software directly from Windows Mobile and Palm OS devices. Through his leadership, SingleTap established partnerships and product distribution deals with a variety of leading consumer and automotive companies, allowing them to distribute personalized mobile applications and content to thousands of consumers and employees.Previously, as founder and CEO of Wright Strategies Inc., Wright led the development of tools and software infrastructure that enabled Windows solution providers to develop and deploy PDA applications capable of synchronizing data with enterprise data sources. Under his strategic direction, the company’s FormLogic software platform was used to deploy tens of thousands of devices for name-brand consumer products companies.  An inventor and software engineer, Wright holds three patents – two of which encompass data synchronization between mobile devices and have been regarded as landmark patents in the field of wireless email.  Wright earned a Bachelor of Arts in quantitative economics and decision sciences from the University of California, San Diego.

Mike Gonzales
Creative Director and Brand Digital Manager, Wow Wee USA Inc.

When the topic of careers comes up in conversation, Mike is often mistaken as the real life inspiration for the movie “Big.” He currently wears multiple hats as both Creative Director and Brand manager for Wow Wee’s AppGear. Wow Wee is an innovative high tech toy company that has been redefining “next generation” toys for years.As Creative Director, Mike’s role is to oversee creative development, innovation and production throughout the company. Working with the California design office, Hong Kong R&D office, and factories in China, Mike is responsible for driving the creative vision and managing creative development of AppGear’s Digital initiatives, high tech toys, Robotics and consumer electronics. As Brand Manager, Mike is responsible for the overall development of AppGear, a complete line of Apps that interact with toys, overall digital development and applications. His objective is to set strategy for the line’s concept, development, sales and marketing. In addition, Mike coordinates with outside developers and oversees production and manufacturing.Mike brings 20 years of experience in both the creative and digital fields.  Working with some of the top names in the game industry, Mike created worlds and designed game play for companies including Atari, 3DO, Crystal Dynamics, Angel Studios and Rockstar. His development career has spanned every consol from the Sega Genesis up to the Xbox360. After working in the corporate gaming world, Mike started his own company, consulting for companies such as BunkSpeed and Honda Motor Corporation before meeting Peter Yanofsky, owner of Wow Wee. After several projects and several trips to Hong Kong, Mike joined the Wow Wee team in 2006, developing hits like TriBot, Paper Jamz and Light Strikes. Besides 3D modeling, animation, toy and game design, Mike is also an avid filmmaker. This passion grew out of his love for movies and storytelling. Mike earned a Bachelor of Arts in Design for TV, Film and Theater from San Diego State University.

His passion and vision to create new worlds has served him well, helping to shape WowWee’s new digital direction; building the bridge between the real world play experience and the digital world. Oh, and if you ask, Mike doesn’t have bunk beds but is still thinking about getting that trampoline.

Louis Kim
Global Director, Product Management, HP
Louis Kim is Vice President of the Advanced Platforms Group at Hewlett-Packard. He currently leads an internal startup, managing engineering, marketing and design. His product development experience spans personal computers, printing, software and web services. Louis holds degrees from Brown University (BS, Mechanical Engineering) and Yale University (MBA). Having lived and worked in San Antonio, Houston, and Barcelona, Louis now lives in San Diego.

Phil Baker, Columnist, San Diego Daily Transcript, Co-Founder, Think Outside, Former Director, Apple, & Developer, Polaroid & Seiko
Rick Clancy, Head of Public Relations, Covario, Former SVP, Corporate Communications, Sony Electronics  & Past-chair, Communications Committee,  Consumer Electronics Association
Louis Kim, Global Director, Product Management, Hewlett-Packard

Tuesday, May 22nd, 2012

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

Mintz Levin
3580 Carmel Mountain Road #300
San Diego, CA 92130

Pre-Registration: (Please pre-register by noon on 5/21/12)
$10.00 – CommNexus Sponsor***
$20.00 – Non-Sponsor
FREE – Mentor Sponsor**
FREE – Students, Military & Press*

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE – Mentor Sponsor
FREE – Students, Military & Press

CLICK HERE for a list of CommNexus Sponsors

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail:
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.

mintz levin
Questions? Contact Michele Yoshioka at


May 22, 2012
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