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Content is the New Currency

July 30, 2013

The Social Media SIG presents…

Join us on July 30th for the kick-off of the new Social Media SIG. The hot topic for this first program is all about content creation, content marketing and content curation. Our panel of social media experts will dive deep and discuss:•    How content became king and companies became corporate publishers
•    Benefits of content marketing in building brands, relationships, and trust
•    Strategies for creating contagious content that is relevant, shareable, and reusable
•    Approaches for integrating social media, content marketing, and search strategies
•    Scaling content production across an enterprise
•    Leveraging third-party content curation and a contributors network
•    How to measure success and demonstrate the value of content marketing
Our panel for the first event will feature the SIG Co-Chairs who launched the new Social Media Special Interest Group. Meet the Co-Chairs and get an opportunity to influence the program topics for future events.


Vincenzo Belpiede
Sr. Manager, App Discovery Global Business Owner,
Vincenzo Belpiede is global business owner of App Discovery at Nokia, responsible for App Highlights which promotes some of the best 120,000 Windows Phone apps. Born in Italy as a true mobile fanatic he moved to cold but cool Helsinki in 2007 to join Nokia: at that point the largest and most profitable manufacturer of mobile phones. At Nokia he assumed numerous roles around the globe managing mobile devices ranging from feature phones to smartphones, services like search & maps and recently even planning future Nokia Windows Phones. When not travelling, Vincenzo resides in California since 2009 after relocating to 12 different cities across 8 countries: Mexico City, Switzerland, Belgrade, Germany, Beijing just to name a few. When not working, Vincenzo loves to speak at mobile tech events and organize hackathons for mobile app developers. Ligtenberg
Managing Partner, Light Mountain Partners
Roland is a technologist whose passions encompass all things mobile, startups, and disruptive ideas accelerated by technology. He is currently doing mobile product & business development for Gimbal, which enables developers to make smarter iOS & Android apps by delivering a more personal experience to end users in real-time, based on their location, interests and situational context. His experience includes founding several successful startups including: First Bank of Rock, a technology platform for musicians leveraging a hybrid factoring/VC investment bank model – San Diego Music & Technology Conference, a multi-day conference exposing the intersection of technology, electronic music, and the future – and Conquest Adventures, a world-class PADI scuba-diving outfitter in Cabo San Lucas. He is constantly looking for opportunities and ways to help startups & entrepreneurs create value through agile mobile product development and constant innovation.

Mike Roberts

Earned Media Strategist, Covario
Mike Roberts is a social media and content marketing strategist with both agency and client-side experience. He is currently an Earned Media Strategist for Covario, a leading, award winning, and global agency focusing on search, social and content marketing services. He has served Fortune 500 and 1000 companies including over 10 globally recognized brands throughout his career. They have ranged across many verticals including consumer electronics, tourism, banking, education, entertainment, and medical among others. Additionally, he is a digital marketing thought leader and active video blogger, writer, consultant, and speaker. Follow or connect with him on his blog,, Google+, Twitter, YouTube or LinkedIn.MODERATOR:
Cita Walsh
Marketing, Branding & Digital Marketing Consultant, Cita Communications
Cita Walsh is a digital marketing and branding evangelist who believes interactive and social media can transform the customer experience in surprising ways. Her combined corporate and agency background has given her the unique opportunity to play an integral role in the launch of numerous medical and technology products worldwide. Cita’s experience includes serving as VP of Marketing Communications & Corporate Brand for DJO Global, Senior Director of Global Marketing for Artes Medical, VP of Creative for Townsend, Managing Director for DWP Bates Advertising, and VP of Creative for iXL (now Razorfish). As a consultant, Cita helps game-changing companies leverage marketing to ignite sales. She is a frequent speaker on branding, digital marketing, and social media.

Vincenzo Belpiede, Sr. Manager, App Discovery Global Business Owner, Nokia
Roland Ligtenberg, Managing Partner, Light Mountain Partners
Eric Otterson, SVP, Business Development, Cooley LLP
Mike Roberts, Earned Media Strategist, Covario
Cita Walsh, Marketing, Branding & Digital Marketing Consultant, Cita Communications

Tuesday, July 30th, 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

12790 El Camino Real
San Diego, CA 92130


Pre-Registration: (Please pre-register by noon on 7/29/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor
Students, Military & Press: FREE


Questions? Contact Brittany Bjerke at


July 30, 2013
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