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Content Marketing: New Strategies that Create Real-World Results
September 23, 2014
Marketing budgets have never been stretched so thin. At the same time, accountability for results has never been higher. Whether your company is B2B or B2C, as a marketer you’re expected to show that your efforts drive sales that contribute to the bottom line.
Content marketing is a top trend in marketing today, and for good reason: it offers new strategies, tactics and tools that create more results with fewer resources, while developing deeper connections with customers.
By creating and distributing valuable content, companies attract an engaged audience and develop thought leadership and trust.This relationship is proven to improve conversions, shorten sales timelines, and deliver a more attractive ROI than traditional channels. For example, a recent study found that content marketing delivered three times the leads per dollar vs. traditional advertising (source: DemandMetric).
In this workshop, three top San Diego content marketers will share their strategies and techniques, and provide guidance on how to optimize your content marketing efforts for maximum results.
About the speakers:
Harley Orion, Executive Producer at L7 Creative, will discuss “digital brand engagement.” How leading brands develop a marketing ecosystem with numerous touchpoints, each of which ultimately contributes to brand value and sales–and how to accurately measure performance in this new paradigm.
Brent Altomare, Executive Producer at Groovy Like a Movie will share real-world case studies on clients utilizing video-based content marketing, including metrics on audience engagement, reach, and ROI.
Anna Crowe, Account Supervisor at Formula PR will discuss why PR matters now more than ever, and how to leverage content across communication platforms to maximize value.
Date: Tuesday, September 23
Time: Registration begins at 7:45, program starts at 8:00am until 9:30am
6256 Greenwich Drive
San Diego, CA 92122
Price: CONNECT Members $20; Non-Members $40
A light breakfast will be served.
Please contact Rachel Max, Program Coordinator at CONNECT, with any questions.