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Developing a Focused Global Sales Strategy

April 23, 2015

In today’s global marketplace, individuals and companies are increasingly looking to sell to foreign customers, which often requires that they expand their sales and business operations to international locations. International selling often starts with the basic demands of the current customer who is expanding outside of the U.S. and asking its suppliers to follow. In other instances, companies are looking to sell internationally in order to compensate for slumping domestic sales or otherwise to grow revenues. In all cases, a focused strategy must be developed and implemented in order for individuals and companies to realize a sufficient payoff from such a large investment of time and resources by the company and its sales force.
Dates: April 23rd and 30th, and May 7th
Time: 6pm – 9pm
Where: University of San Diego

Learning Objectives:

  • Design and execute an international selling strategy that supports the goals of the company
  • Identify best practices of selling globally and managing a global sales force
  • Demonstrate consideration for foreign customs and cultures
  • Evaluate pertinent trade regulations and mechanisms of each target country including tariff and non-tariff trade barriers, quotas, and exchange controls
  • Determine how much product and price adaptation is necessary for each foreign market
  • Develop a process for finding and obtaining high quality in-country partners
  • Evaluate the various methods of working with each partner and pick the most appropriate one
  • Assess the proper sales and delivery terms to ensure payment while mitigating international financial risk

Total Seminar Hours: 9



Carlton O’Neal, clinical professor of marketing, is a 25-year veteran in technology and global entrepreneurship, marketing, sales and business development. Currently, he is a visiting assistant professor at the University of San Diego teaching marketing, business-to-business marketing and professional selling in both undergraduate and graduate programs. O’Neal also teaches marketing and sales to local technology executives through UCSD Extension. Previously, he held VP and CEO positions with various startup and public technology companies in the U.S. and abroad, including GigaRiver, Proximetry (Poland), Alvarion (Israel), Bosch Telecom (Germany) and Texas Instruments. He also pioneered the creation of the first commercial 4G standard in the world called WiMAX. In his positions, O’Neal has been involved in strategic planning and leadership, including market targeting, positioning and differentiating, developing key early customers and partnerships and marketing and selling products and services in the U.S. and 35 countries worldwide.

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April 23, 2015
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