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Digital In-Store: Re-Imagining How We Shop

December 4, 2012

The Marketing SIG Presents…

Smart-phones, tablets, and in-store digital displays have dramatically changed the consumer’s path to purchase. Retailers have taken notice and are wooing shoppers with interactive experiences at the point of purchase. They are competing to capture consumer mind share, and share of wallet, by delivering meaningful and relevant content that’s personalized to meet the unique needs of shoppers. The pace of change is increasing as brick-and-mortar retailers recognize the need to evolve from becoming product showcases for people who ultimately buy online.

As the holiday shopping season draws near, join us and hear from industry experts on how forward thinking retailers are competing to win shoppers though mobile devices, image recognition, augmented reality, and other emerging in-store digital interactions.

Christian N. Braemer
Managing Partner, OpenEye

Christian is a Managing Partner of OpenEye, a digital out of home agency comprised of designers, strategists, and technologists that have developed solutions for leading brands like Apple, Smithsonian, Penske, Santander, CBRE, and McDonalds. With a presence in New York, London, and San Diego, OpenEye focuses on new ways to innovate, engage, and provide measurable returns for it’s clients primarily in retail, hospitality, and banking. Christian was previously CEO of Joe Media, a place based media company providing consumer facing WiFi solutions for Denny’s Restaurants, digital signage for Hilton Worldwide, as well as Imaging Healthcare Specialists and established strategic partnerships with 3M and NBC. Christian earned his Bachelors Degree in International Business from Copenhagen Business College and served as a Sergeant/section Commander in the Royal Danish Army. He moved to San Diego in 2004 when he joined Merrill Lynch as part of a wealth management team earning his series 7, 63 designations. Christian now runs the West Coast presence of OpenEye as well as OpenEye Labs where he focuses on cross-platform integrations, namely digital signage, mobile, wifi, social, and mobile commerce as they pertain to the ‘path to purchase’.

Aaron Cuker
CEO/Chief Creative Officer, Cuker Interactive 

Aaron Cuker is the founder and CEO of Cuker Interactive.  Aaron grew Cuker Interactive from a small design shop into a full service digital agency that now drives results for brands around the globe.  Aaron has developed successful digital strategies and website launches for top brands including DC Shoes, Quiksilver, and Rip Curl.  Aaron has also served as Creative Director for the launch of several award-winning websites including Xterra Wetsuits, Web Marketing Association (WMA) Sports Website of the Year and Tim Tadder Photography, WMA Photography Website of the Year.  An avid surfer and active member of the local community, Aaron volunteers his time with a variety of non-profits, including the Big Brother Big Sister program, the Boys to Men mentoring organization, and the Rancho Santa Fe Rotary.Klaus Hofrichter
Vice President Software Development, Sony Electronics

Klaus joined Sony Electronics in 1999 in San Jose’s “Distributed Systems Laboratory” working on Network Services for Consumer Electronics.  He moved to Sony Computer Entertainment / Foster City in 2004, supporting the Playstation Network development and the Playstation3 launch. He then came back to Sony Electronics / San Diego in 2006, working on US and worldwide TV product development. Klaus is now involved in various cross-platform projects in Sony’s San Diego based “User Experience and Software Center”. Prior to joining Sony, Klaus received a Masters Degree in Electrical Engineering at the Technical University in Berlin, Germany. He worked in various European telecom projects and was active in ISO standardization for television technologies and distributed interactive applications for many years.Tim Hackbardt
Sr. Vice President, Marketing, Johnny Rockets

Mr. Hackbardt is the Senior Vice President of Marketing for Johnny Rockets. He provides brand leadership to this iconic restaurant chain that serves a menu of all-American favorites at 300 units in 30 states and 17 countries.  He has worked for, or consulted with, 17 different restaurant brands throughout his career.  Most notably, he has received many marketing and product development awards from the restaurant industry in addition to posting positive same store sales for 15 consecutive years as a the lead marketing executive in his current post and at chains including Rubio’s and Del Taco.  Previously, Hackbardt was CEO of White Barn Group, a strategic marketing agency serving 30+ national and regional companies providing branding solutions to a wide variety of industries including restaurant, action sports, fashion, music, home improvement, interactive entertainment, medical device, non-profit and nutraceutical.  Hackbardt is a graduate of Central Michigan University with a B.A.A. in Broadcast & Cinematic Arts.

Charles Wiedenhoft
Director of Business Planning & Optimization, Red Door Interactive

In his role as Director of Business Planning and Optimization at marketing agency Red Door Interactive, Charles develops insights that improve the performance of clients’ marketing programs and create better experiences for their customers. He’s also a group manager who oversees the firm’s Experience Design, Analytics & Optimization, Strategic Planning and Business Intelligence practice areas. Charles’ website usability recommendations have directly resulted in millions of dollars in e-commerce sales for Fortune 500 clients. He is a firm believer in walking in the shoes of his clients’ customers using a genuine, insights-forward user-centered approach. He is driven to make it easier for people to accomplish their goals and to create experiences that surprise and delight for clients such as Cricket Communications, Smith+Noble, Rubio’s Restaurants, Inc. and Petco. Charles is a sought after source in communications, featured in Mashable, iMedia Connection, Website Magazine and NBC San Diego, in addition to numerous speaking engagements. He’s helped Red Door Interactive itself win several industry and “Workplace Excellence” awards locally and nationally from outlets such as AdAge, Inc. and SHRM.

Dan Flanegan, Founder, Brand Anywhere
Jeff Fieldhack, Senior Manager Portfolio Analysis, Nokia
Grant Kroeger, Sr. Manager, Marketing, Qualcomm
Charles Wiedenhoft, Director, Business Planning & Optimization, Red Door Interactive
Charles Speidel, Vice President Research and Innovation Center, Sony Electronics

December 4, 2012

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends


12790 El Camino Real
San Diego, CA 92130

Pre-Registration: (Please pre-register by noon on 12/3/12)
$10.00 – CommNexus Sponsor***
$20.00 – Non-Sponsor
FREE – Mentor Sponsor**
FREE – Students, Military & Press*

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE – Mentor Sponsor
FREE – Students, Military & Press

CLICK HERE for a list of CommNexus Sponsors

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail:
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.



Questions? Contact Brittany Bjerke at


December 4, 2012
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