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How Much Is Your Startup Worth: A Fireside Chat with Burton M. Goldfield, President & CEO, TriNet

September 24, 2013

The Industry Leaders Series SIG presents…

ATTEND THIS EVENT AT NO COST! FREE TO THE PUBLIC! Select ‘Pay at Door’ when registering.

  • How does a startup determine its valuation?
  • How does an early stage investor value a startup?
  • How can I increase my startups valuation relative to comparable startups?

Join the entrepreneurial and tech community for a dialogue on startup valuation.  While there’s no exact way to determine valuation, this discussion will unveil factors investors and VCs analyze.  You might find a few surprising elements that come into consideration.

Burton Goldfield

Burton M. Goldfield
President & CEO,

Since 2008, Burton M. Goldfield has served as president and CEO of TriNet, a strategic partner to small businesses for payroll, HR, benefits, employment law compliance and risk reduction.Burton has more than 25 years of experience in sales, operational, and technology leadership positions and is known for driving product innovation and business growth. Since joining TriNet, Burton has transformed the company into the largest independent cloud-based HR provider and Professional Employer Organization (PEO). With offices throughout America, TriNet serves more than 8,000 customers and over 210,000 employees. Its services allow small businesses to regain focus on executing their visions and growing their businesses while TriNet manages their payroll taxes, day-to-day HR, employment law compliance, and conformity with the Affordable Care Act. TriNet’s revenue exceeded $250M in 2012 and has more than tripled during Burton’s tenure. To expand TriNet’s market reach and strengthen the company’s ability to serve more clients than ever before, he led the company to acquire LMC, Gevity, AccordHR, SOI and ExpenseCloud. In addition, Burton invested heavily in the company’s Software-as-a-Service (SaaS) technology platform, leveraging his background from Hyperion, IBM, and Rational Software.Prior to TriNet, Burton was CEO at Ketera Technologies, a Santa Clara-based SaaS provider to FORTUNE 2000 companies. Before that, Burton served as senior vice president, worldwide field operations at Hyperion Solutions Corporation and vice president of worldwide sales for IBM Corporation’s Rational Software division.Burton received a bachelor’s degree in biomedical engineering from Syracuse University and an MBA from Villanova University. In 2010, the San Francisco Business Times named him a Most Admired CEO.

Robbie Lim
Senior Associate, JMI Equity
Robbie Lim joined JMI in 2011 and is based in San Diego, California. Robbie is responsible for sourcing and evaluating opportunities in the software sector. His investment experience includes Innovative Interfaces and WhiteHat Security.  He supports the firm’s investment in The Search Agency. Prior to joining JMI, Robbie was an Analyst in the Corporate and Mergers and Acquisitions Group at The Blackstone Group. Robbie received a BA in Asian History from Dartmouth College.
With over $2.1 billion of committed capital under management and 20 years of experience, JMI Equity provides management teams with financial support, strategic guidance and a powerful network of contacts.

JMI’s recent investments include: ServiceNow, DriveCam and Blackbaud. ServiceNow, one of San Diego’s two high tech IPO’s in 2012, currently has a stunning 6.4 billion dollar market cap- making it one of the top IPOs in the history of San Diego’s innovation sector. To view more of JMI’s investments, click


Tuesday, September 24th 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

12790 El Camino Real  
San Diego, CA 92130

*Space is limited, reserve your seat today!*

**FREE to the public!**

Questions?Contact Brittany Bjerke at



September 24, 2013
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