The Digital Media SIG presents…

If You Build It, They Will Come: Driving the Shift from Program to Audience Centricity

PANELISTS:
Renee Brown
Media Manager, Red Door Interactive
Renee Brown is the Media Manager at Red Door Interactive and responsible for leading a team of experts in planning and purchasing of targeted audiences across various ad tactics, such as: display, print, television, radio, paid search, social media, and more.  She’s been with Red Door for five years and have previous agency experience equating to more than 10 years of media expertise.  She prides herself in achieving her clients’ goals and maintaining successful campaigns.  Renee has worked with clients such as: Qualcomm, Shea Homes, San Diego County Credit Union, Souplantation, Vistage International, and others.

James Malins
VP of Cross Channel Solutions, Amobee
James Malins is Vice President of Cross Channel Solutions for Amobee, the company defining digital marketing. Amobee brings marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. James develops and oversees Amobee’s cross channel advertising delivery strategy and methodology across its unified digital marketing technology platform. James is a digital advertising thought leader and sought-after speaker, panelist and moderator. His opinions and insights have been featured in AdExchanger, ClickZ, The Makegood, iMedia Connection and at major industry summits such as Brand Innovators and Social Media Week LA among others.

Before Adconion, James was with MVNP, a DDB affiliate agency, supporting digital strategy and managing multi-million dollar media campaigns. James is a native of Honolulu, Hawaii and holds a B.A. in Marketing from Loyola Marymount University.

Nick Colsey
VP, Business Development, Sony Electronics, Inc.
Nick Colsey is vice president of Business Development at Sony Electronics. In this role, he works with multiple Sony product categories and divisions to bring the connected user experience to consumers worldwide. A Sony veteran for over 20 years, Colsey is an integral member of the team responsible for Sony’s BRAVIA Internet Video, the world’s first smart TV platform, which includes Netflix, YouTube, Amazon and hundreds of other apps and is available worldwide.  

More recently, Colsey was part of the team which introduced the world’s first consumer 4K media player and Video Unlimited 4k, the world’s first 4K video store with feature films and TV shows. Previously, Colsey was involved in Sony Electronics’ initiatives in the U.S. with digital cable TV and digital video recorders. Prior to that, he worked in product planning in Sony HQ in Tokyo. Colsey holds an Industrial Design degree from Central-St. Martins in London.

Steve Christian
VP of Marketing, Verimatrix, Inc.
Steve Christian has a wealth of experience in the digital media and Internet technology space and is a speaker on media technology and business trends at industry events around the globe.  At Verimatrix, he is responsible for product strategy, marketing programs and management of brand equity.  Prior to joining Verimatrix, Mr. Christian was VP Marketing at streaming media specialist Nine Systems and has also run his own “virtual VP” technology marketing consultancy, helping the growth of a variety of software, wireless and internet security ventures.  His background includes product and services management at Wind River, ST Microelectronics and Raytheon. Mr. Christian has a 1st class degree in Physics from the University of Bristol and an MBA from the Open University in the UK.

Questions? Contact Brittany Bjerke at bbjerke@commnexus.org