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Indoor Navigation & Mobile Marketing Mashup

November 12, 2013

The LBS and Marketing SIG Present…

Will increasing smart-phones usage change the way we shop or do business?  Will brick and mortar retailers adopt technologies that could enhance the way they target consumers, track inventory, & more efficiently spend marketing dollars as is happening in online habits? Which technologies if any will have the best chance of winning outright?

Our speakers will share with you:

  • Latest in indoor mapping technologies
  • Use of multi-technology sensors with mobile platform: LTE, WiFi,
  • Bluetooth, NFC, MEMS
  • Geofencing, proximity sensing
  • Improvements in discovery of local points of interest

Other topics of discussion:

Indoor navigation is one of the primary applications for indoor positioning, brining users to a specific point of interest that they were looking for. It helps travelers  find their gates to catch their flights, convention center attendees to find their conference rooms or particular booths and more. Technology includes WiFi, Bluetooth Low energy and MEMS measurments from within the mobile device.

Proximity advertsing and location-based coupons are transforming mobile devices into tools that drive buying behavior. Brands can now directly communicate with consumer, depending upon their interest and location.

Location sharing, in conjunction with social networks, meets the demands of growing enthusiasm for social platforms. Users are able to identify brands, businesses, contacts, physically close to them, and connect with businesses and friends.

Analytics and Big Data will be used to understand buyer behavior patterns, some examples and applications will be given.

Steve Statler
Sr. Director of Solutions Management, Consulting Services, Qualcomm Retail Solutions, Qualcomm Inc.

Qualcomm Retail Solutions offers the Gimbal platform that incorporates Bluetooth Smart beacon technology to enable mobile proximity applications. Steve is responsible for driving adoption of Qualcomm’s technologies in retail, by bringing together ecosystem partners and Qualcomm assets to enable new capabilities. Previously at Qualcomm he has been responsible for the development of QRS’ divisional strategy, leading US business development for Qualcomm’s Xiam recommendation engine technology and working with Qualcomm’s carrier and media partners.  Prior to Qualcomm he was VP of Business Development at Volantis Inc., VP of Field Operations at PassEdge a Digital Rights Management business spun out of Intel.  At Sequent Computers he led their solutions business and following Sequent’s acquisition by IBM, was responsible for the solutions software product management teams at IBM’s Unix Division.  Steve has a BSc. in Computer Science from the University of Hertfordshire, co-wrote Writing Device Drivers for SCO UNIX a Practical Guide and has contributed to patents related to personalization and shopping.

Adam Halbridge
EVP & Co-Founder, Parallel 6

Adam Halbridge is EVP and co-founder of Parallel 6.  Adam also co-founded a green energy technology and holds an MBA and two original design patents on production products. His extensive network of industrialists and marketing professionals direct relationship-based deal flow to Parallel6. Adam drives revenue through channel partners and busniess development around the globe for Parallel 6. – See more here.

David Wenning
VP Sales- North America, Polestar
David is a 25 year veteran of the consumer electronics industry. He has worked for Apple, Palm and TomTom, in  various sales and senior sales management positions. He has had extensive start up and business developemt as well. David is VP of Sales for North America of Pole StarUSA. Pole Star has been delivering indoor positioning technologies since 2008.


Jeff Fieldhack
Senior Manager, Portfolio Management, Nokia
Jeff is a 15-year veteran of the mobile & wireless space.  He has been an analyst with Gartner and a sell-side research analyst with Roth Capital Partners.  For the past 7 years, he has held various market analysis and product planning positions at Nokia.

Upkar Dhaliwal
Founder and CEO, Future Wireless Tech.
Upkar Dhaliwal is Founder & CEO at Future Wireless Technologies; a Consultancy with over 30 years of hands on wireless and internet experience undertaking Application, Intellectual Property, Business Development and Technical advisor support for Present and Future Wireless Technologies and product development for Start ups, OEMs, private equity and Market Leaders customers, A Professional Chartered Engineer of Engineering Council UK, He is a Senior Wireless & RF System Architect Executive an industry expert serving on numerous industrial/technical/policy bodies like IEEE 802.11, .16, .15, IEEE IMS MTT S, IEEE RWS and IEEE ICUWB, with specialized knowledge and technical leadership in the design and development of state of the art wireless circuits and systems doing technical business developments for many Start up and the investment community. He has in past worked for STMicroelectronics on a joint design team with NOKIA Mobile 4G LTE and HSPA, for QUALCOMM for 8 years thru the 3G –CDMA/UMTS era, and for SAMSUNG Telecom for early 2G – GSM with ten years prior in Space & Defense Wireless. At present, working on Beyond 4G charting towards 5G in terms of Cognitive Radios and Distributed Mesh Sensor Radios.

Dan Flanegan, Founder, Brand Anywhere
Jeff Fieldhack, Senior Manager, Portfolio Management, Nokia
Grant Kroeger, Sr. Manager, Marketing, Qualcomm
Charles Wiedenhoft, Director of Strategic Planning, Red Door Interactive
Charles Speidel, Vice President Research and Innovation Center, Sony Electronics
Jeremy Duimstra, Founder, MJD Interactive

Neeraj S. Bhavani, CEO, TAGNOS
Frank Creede, CTO, Pacific Data Vision
Maureen Backe, Lead Product Marketing Manager, Advanced Mobility Solutions at AT&T
Upkar Dhaliwal, Founder & CEO, Future Wireless Technologies
Mark Neff, Principal, Neff Solutions

Tuesday, November 12th 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

Irvine Company: 21st Floor
501 W. Broadway
San Diego, CA 92101

*To get directions, visit HERE!

Please park in the 501 W. Broadway parking structure located on the corner of Columbia and Broadway. BRING YOUR TICKET UPSTAIRS WITH YOU FOR VALIDATION!

Pre-Registration:(Please pre-register by noon on 11/11/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor

Students, Military & Press: FREE

CLICK HERE for a list of CommNexus Sponsors

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail:
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.


Questions? Contact Brittany Bjerke at


November 12, 2013
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