This CommNexus Social Media SIG event will discuss the latest guidance from the FDA about Social Media participation and the leading edge technologies that can help disrupt the way the healthcare industry interacts with the consumer. For the better part of 15 years we have been peppered with radio, TV and print ads. They are boring, scary and most of the time completely irrelevant. With social networks a new opportunity has arisen that puts the consumer in the power seat. They are empowered, informed and highly selective. Find what types of content strategies and tools are being used to unlock this opportunity.

Malcolm Bohm is President and CEO of recent Evonexus graduate Liquid Grids. He is a recognized expert in Life Sciences. In the industry since 1993, Malcolm served in increasingly senior positions at major pharmaceutical companies including Astra, Pfizer, and Novartis. In 2005 Malcolm established a successful US affiliate for biotech firm, Aspreva Pharmaceuticals. In 2006 he created Trialytics, an industry leading software solution leveraging electronic healthcare data to redefine clinical R&D strategies eventually selling the company to SDI Health Inc. Malcolm was educated in Great Britain and achieved a Bachelor of Science degree in Physiology and a Master of Medical Sciences degree in Renal Physiology and Pharmacology along with advanced training in analytical data modeling.

Naser is Founder and CEO of Sanitas Inc., a startup company developing disease management and prevention software for chronic diseases. Naser was President and CEO of SKY MobileMedia, a provider of multimedia applications software for cellular handsets. Prior to joining SKY MobileMedia, Naser was Managing Director with San Diego based Enterprise Partners Venture Capital (EPVC). Naser was Chairman of CommNexus 2006-2007 and a member of the board of directors of CommNexus during 2001-2007. Naser was a member of the La Jolla Music Society Board of Directors from 2001 to 2006.Steven R. Steinhubl, MD
Director, Digital Medicine, Scripps Translational Science Intitute
Dr. Steinhubl is the Director of Digital Medicine at STSI and a cardiologist at Scripps Health, Scripps Clinic. He received his undergraduate training in chemical engineering at Purdue University in Indiana, graduate training in physiology at Georgetown University in Washington, DC, and his medical degree at St. Louis University in Missouri. Steve’s internal medicine residency training was completed at David Grant Medical Center at Travis Air Force Base, California. Following residency, he was a staff internist at Elmendorf Air Force Base Hospital in Anchorage, Alaska.  His cardiology and interventional cardiology fellowships were at the Cleveland Clinic Foundation where he was also Chief Cardiology Fellow. Prior to joining Scripps Steve was the Director of Cardiovascular Wellness and the Medical Director for Employee Wellness for the Geisinger Healthcare System.  He was also the Cardiology Fellowship Director, a clinician-scientist and a staff cardiologist there. In the past, beyond his time in the Air Force, Steve has also been a Global Medical Vice-President for The Medicines Company based in Zurich Switzerland and the Director of Cardiovascular Education and Clinical Research at the University of Kentucky in Lexington. Dr Steinhubl’s research activities have covered a broad range of topics in cardiology with a primary early focus on trials of novel antithrombotic therapies for the treatment and prevention of cardiovascular disease, and more recently on the application of an integrated systems-based approach to the optimal identification, communication and treatment of an individual’s risk for various manifestations of cardiovascular disease.  He has been principal investigator or helped lead over a dozen large-scale, international randomized trials and has authored nearly 200 peer-reviewed manuscripts as well as numerous book chapters, and abstracts.

MODERATOR:

Angela Hill is founder of Incitrio, a global integrated marketing agency located in San Diego. With over 20 years of branding, design, and marketing experience, Angela works with clients to build and grow strong, innovative brands that outperform their competition and stand the test of time. She has spoken at international conferences, is an active Vistage speaker, and a former adjunct design professor at SDSU. She currently teaches a video and email marketing course at USD. She has guest lectured at SDSU, USD, UCSD, and UC Irvine on online marketing, integrated campaign development, lead generation, and social media. http://www.linkedin.com/in/incitrio

DATE:
Tuesday, March 11th 2014TIME:
5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program EndsLOCATION:
TBD

COST:
Pre-Registration: (Please pre-register by noon on 3/10/14)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor

Questions? Contact Brittany Bjerke at bbjerke@commnexus.org