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Micro-Location and iBeacons: Changing Your World

March 27, 2014

The Mobile Software Development SIG presents…


With the recent roll out of iBeacon, Apple’s Bluetooth technology for geofencing and micro-location, the CommNexus Mobile Software Development SIG would like to host an event about one of the first major roll out locations, Petco Park. This new technology is enhancing consumer and now the ball park fan experience with its growing momentum since its resent launch this fall. We want to take this opportunity to create awareness for the Petco’s powerful technology infrastructure and create an immersive education experience. Pulling from speakers from the MLB, Qualcomm (The MLB hardware ibeacon provider) and other industry leaders, we want San Diego enthusiasts to learn about and also experience this technology first hand.Some of the topics that will be covered will be: how it works, what it means for hardware companies, mobile apps, payment processing, indoor location tracking, RFID and much more.

Ryan Gustafson
Head of Business Strategy and Analytics,
San Diego Padres
Ryan Gustafson has been with the Padres for close to one year as the head of business strategy and analytics.  In this role, Ryan is responsible for managing all business related data analytics and leading special projects, including the digital conversion of Petco Park and the use of the iBeacon technology and At the Ballpark mobile application to improve fan experience.  Previous to his role at the Padres, Ryan worked at the MLB Commissioner’s Office in Ticket Strategy and also received his MBA from Harvard Business School.  Ryan grew up in Seattle, WA and also spent time working with the Seattle Seahawks and Sounders FC after attending the University of Puget Sound where he was an all-conference pitcher on the baseball team.

Brian Dunphy
Senior Director, Business Development,
Qualcomm Retail Solutions, Inc.
Brian Dunphy is senior director business development for Qualcomm Retail Solutions, Inc., a wholly owned subsidiary of Qualcomm, Inc. Brian leads up the business development, sales and developer relations team and is primarily responsible for establishing new partnerships and business relations for expanding Qualcomm’s technology & services adoption in the retail & venue ecosystem, including its Gimbal contextual awareness & proximity engagement platform. Prior to his current role, Brian held various business development & strategy leadership positions in Qualcomm including Global Market Development, Global Business Development, Qualcomm Internet Services and Qualcomm Wireless Systems. Throughout his career at Qualcomm, he has developed extensive relationships and closed key deals across the mobile ecosystem with operators, OEMs and content providers. Brian has been on the forefront of commercializing new technology solutions, including BrandXtend, BREW, Gimbal, QChat, Skifta and uiOne. Prior to joining Qualcomm, Brian worked with PricewaterhouseCoopers San Diego managing transaction services for high technology clients. Dunphy has a Bachelor of Science degree in accounting from San Diego State University.

Mark Modzelewski
Senior Advisor,
Estimote, Inc.
Mark advises industry leading iBeacon platform company in a variety of areas –new business & partnerships, fundraising, corporate & legal strategy, branding & pr, and other key areas. He also is on the advisory board of MedTrakr, a location-based suite of tools for the health care industry. Mark is the former managing director and co-founder of venture capital firm Bang Ventures, which  focused on technology investments including Web 2.0, apps and medical devices. He also co-founded New Europe Ventures, a Polish-based venture capital firm that served as lead investor in Medicalgorithmics among others. Mark also launched the Benet Group, 349Q, Leonardo BioSystems, Lux Research, the Water Innovations Foundation, Big Data Coalition and the NanoBusiness Alliance. He has served as a senior executive at a number of start-ups including NanoDynamics, Opion, and NRW. In addition, he has consulted for leading corporations including Apple, Engelhard, Mastercard, Yahoo, Cantor Fitzgerald, Pixar, Sojitz, Sumitomo, Chrysler and others. Mark is a member of the Nanotechnology Technical Advisory Group to the President’s Council of Advisers on Science and Technology (PCAST). He was recognized by Forbes as a leading technology “powerbroker” and has been featured in Time, Newsweek, U.S. News, ABC, BBC, N.Y. Times, Business Week, Fortune and the Wall Street Journal, among others. Mark also appeared regularly as a  CNBC technology commentator and on occasion served as a co-host of SquawkBox. He was also a featured columnist for the Boston Herald’s Hub 2.0 column and has written  for numerous other technology publications.

Before entering the private sector, Mark was an appointee in the Clinton Administration focused on technology and economic development issues. He is a graduate of the U. Denver College of Law (JD), and attended Tufts and Boston University for his MFA and BFA respectively.

Jake Fields
President and Creative Director, Treeline Interactive

Jake is responsible for managing the strategic growth of Treeline through acquisition of clients like ESPN and Viacom while building the internal human assets for streamlined fulfillment. His background in both technology and user experience allows him to pair key emerging technologies with innovative design to maximize the user experience of client products. Prior to Treeline Jake worked at Motive Advertising through their 10m in funding, leading the creative direction and product design of their proprietary affiliate advertising system. Before that he worked in the interactive industry producing online products for pharmaceutical and manufacturing clients.

Eric Otterson, SVP Business Development, Cooley LLP
Jake Fields, President and Creative Director, Treeline Interactive
Devang Thakkar, Principal Consultant, DCM Consulting
Paul Johnson, Partner, Procopio
Jason Van Peeren, Vice President, MJD Interactive
Yukon Palmer, Founder, FieldLogix


March 27th 2014


5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

101 W. Broadway
San Diego, CA 92101
2nd Floor

Please park in the 101 W. Broadway parking garage.
Bring your ticket upstairs with you to the 2nd floor for VALIDATION!COST:
Pre-Registration: (Please pre-register by noon on 3/26/14)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor
At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor

Students, Military & Press: FREE



Contact Brittany Bjerke at


March 27, 2014
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