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Mobile Marketing: The Future of Marketing When Everything is Mobile

June 26, 2012

The Marketing SIG Presents… 

mobile marketing_image

There’s been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. have sparked a renewed interest in the industry.  The mobile phone is the perfect platform for marketers to engage consumers wherever they may be.  Marketers understand this and it’s now a big area for future advertising budget dollars and overall industry growth.  In fact, Gartner Research predicts the mobile advertising industry to grow from $3.3B in 2011 to more than $20B by 2015.Verve is the leader in local mobile advertising and they will share their perspective on the application of location targeting in mobile.  Luth will share some thoughts from a research perspective, and Qualcomm will share its view on the future of the mobile advertising and discuss the different technologies that will help shape the industry.

PANELISTS:
Jeremy Wong
Marketing Analyst, Staff, Qualcomm

Jeremy Wong is a staff analyst in Qualcomm’s Corporate Marketing team, where he researches the latest trends and technologies in the mobile apps and services space .  His current role involves researching and exploring the rapidly expanding area of Mobile Advertising. Jeremy has a broad diversified business background including 13 years of wireless industry experience. Prior to joining Qualcomm, Jeremy worked for Intel Corporation managing supply chain vendors for semiconductor equipment.   Prior to Intel, he worked at General Electric Capital Corporation as a money market trader.  Jeremy received an MBA from the Thunderbird School of Global Management, with a concentration in international marketing and a BSBA from Boston University in marketing.Greg Hallinan
Co-Founder and Chief Marketing Officer, Verve Wireless

Greg is a co-founder and the Chief Marketing Officer of Verve Wireless, an advertising technology company that provides mobile distribution and advertising services to more than 3,500 media brands. Greg has over eighteen years of experience in business and consumer-based marketing, including brand management, product marketing, and communications strategy. Greg started his career at Intel in strategic marketing, working on the Pentium® III and Xeon® product launches. He then went on to product management positions at Swell.com and, more recently, led the marketing efforts at the leading out-of-home interactive entertainment company – NTN Buzztime. Greg earned his Bachelor’s degree from the University of Colorado-Boulder and went on to earn his M.B.A. with honors from the Mendoza College of Business at the University of Notre Dame. Greg is also a commissioned officer in the United States Marine Corps Reserve.Becky Wu, Ph.D.
Vice President, Research, Luth Research

With extensive academic training in media effects and innovation diffusion, Becky brings unique perspectives in a wide array of research practices, particularly in the areas of advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Her consultancy to clients also includes multivariate methodologies and statistical modeling ranging from segmentation analysis, multivariate analysis, price sensitivity analysis, to predictive modeling. Among others, Becky has frequently worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers. She publishes and speaks about research techniques, consumer insights and technology adoption across a variety of industry publications and events. Becky earned her Ph.D. at Pennsylvania State University; her focus was in the diffusion of mobile technologies. Becky’s dissertation research offers a breakthrough view on how to understand diffusion of computer-based video and mobile video.MODERATOR:
Dan Flanegan
Co-Founder and Products Head, Difference Labs, Inc.
Dan is currently the Co-Founder and product head at Difference Labs, Inc., which were the creators of GetMeRated.  Dan is also the founder and Managing Partner of Brand Anywhere a mobile marketing consultancy that advises brands & agencies.  Brand Anywhere was a MOBI Award Winner for “Best Mobile Direct Response Campaign.”  Dan has lead the mobile strategy and campaign execution for P&G, General Mills, Coca-Cola, 3M, McDonalds and other consumer brands.

In 2003 Flanegan co-founded Soapbox Mobile, a leading mobile marketing platform provider. While serving as CEO, Dan was responsible for the company’s vision, market leadership and mission of helping companies improve communication via the mobile channel.  While at Soapbox Dan was instrumental in creating a next generation mobile marketing and CRM platform that has powered the mobile campaigns of numerous brands including Levis, MobiTV, Guinness, The Vans Warped Tour, Procter & Gamble, W Hotels, General Motors and many others. Soapbox was acquired in 2007.

Dan is a recognized mobile marketing & advertising expert and has been quoted by various publications and media outlets, including Red Herring, ClickZ, MediaPost, OMMA Magazine, Mobile Marketer, The San Diego Business Journal, ABC, NBC, Fox News, Box Office Magazine, The San Diego Union Tribune, UPI, Wired, Marketing Sherpa and Wireless Week.

SIG CO-CHAIRS:
Reid Carr, President, Red Door Interactive
Dan Flanegan, Founder, Brand Anywhere
Becki Leonard, Global Public Relations, Motorola Mobility
Mark Younghouse, Technology Marketing Manager, Nokia
Grant Kroeger, Sr. Manager, Marketing, Qualcomm

DATE:
June 26, 2012

TIME:
5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

LOCATION:
mintz levin
3580 Carmel Mountain Road #300
San Diego, CA 92130

COST:
Pre-Registration: (Please pre-register by noon on 6/25/12)
$10.00 – CommNexus Sponsor***
$20.00 – Non-Sponsor
FREE – Mentor Sponsor**
FREE – Students, Military & Press*

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE – Mentor Sponsor
FREE – Students, Military & Press

CLICK HERE for a list of CommNexus Sponsors

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail: michele@commnexus.org
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.

Questions? Contact Michele Yoshioka at michele@commnexus.org

Details

Date:
June 26, 2012
Event Category: