With extensive academic training in media effects and innovation diffusion, Becky brings unique perspectives in a wide array of research practices, particularly in the areas of advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Her consultancy to clients also includes multivariate methodologies and statistical modeling ranging from segmentation analysis, multivariate analysis, price sensitivity analysis, to predictive modeling. Among others, Becky has frequently worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers. She publishes and speaks about research techniques, consumer insights and technology adoption across a variety of industry publications and events. Becky earned her Ph.D. at Pennsylvania State University; her focus was in the diffusion of mobile technologies. Becky’s dissertation research offers a breakthrough view on how to understand diffusion of computer-based video and mobile video.MODERATOR:
Dan Flanegan
Co-Founder and Products Head, Difference Labs, Inc.
Dan is currently the Co-Founder and product head at Difference Labs, Inc., which were the creators of GetMeRated.  Dan is also the founder and Managing Partner of Brand Anywhere a mobile marketing consultancy that advises brands & agencies.  Brand Anywhere was a MOBI Award Winner for “Best Mobile Direct Response Campaign.”  Dan has lead the mobile strategy and campaign execution for P&G, General Mills, Coca-Cola, 3M, McDonalds and other consumer brands.

In 2003 Flanegan co-founded Soapbox Mobile, a leading mobile marketing platform provider. While serving as CEO, Dan was responsible for the company’s vision, market leadership and mission of helping companies improve communication via the mobile channel.  While at Soapbox Dan was instrumental in creating a next generation mobile marketing and CRM platform that has powered the mobile campaigns of numerous brands including Levis, MobiTV, Guinness, The Vans Warped Tour, Procter & Gamble, W Hotels, General Motors and many others. Soapbox was acquired in 2007.

Dan is a recognized mobile marketing & advertising expert and has been quoted by various publications and media outlets, including Red Herring, ClickZ, MediaPost, OMMA Magazine, Mobile Marketer, The San Diego Business Journal, ABC, NBC, Fox News, Box Office Magazine, The San Diego Union Tribune, UPI, Wired, Marketing Sherpa and Wireless Week.