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Moments That Matter: How To Leverage Google Analytics For Better Marketing Decisions

April 27, 2016


Imagine the power of having access to data on not just how users interact and engage with your brand, but why, where, and when as well. By using Web Analytics, particularly Google Analytics, we increase our visibility into consumer behavior through advanced tracking methods and in-depth web analytics research. From here, we find that not every consumer is the same and that we can deliver messages, strategies and experiences that fit different audiences for greater understanding of nuanced behavior. 

Pretty intense, right? The good news is this session will provide a walk-through of Google Analytics and 5 actionable tips that will speed up your data analysis and get you close to turning ‘lookie-loos’ into ‘brand loyal customers’.

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Nathan Hennon

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Nathan Hennon
Data and Insights Manager, iProspect

Nate Hennon started his Digital Analytics career in 2006 working in the video game industry. This beginning created a desire for Nate to understand people and the online consumer experience. From here, Nate explored the consumer journey via cross-channel analyses, web site optimization, multi-channel attribution, and on-site behavioral segmentation for multiple domains and teams.

Since joining iProspect in 2012, Nate has split his time between servicing a variety of Web analytics services and growing his department in Chicago, San Francisco and San Diego. During his tenure, Nate has a proven record of accomplishment for getting iProspectors certified in Google Analytics and has developed a Google Analytics training program, which has extended the knowledge of Web Analytics beyond the Data & Insights team.

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Wednesday, April 27, 2016

5:30PM Registration & Reception
6:00PM Program Begins
7:30PM Program Ends

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Knobbe Martens
12790 El Camino Real #100
San Diego, CA 92130




Pre-Registration: (Pre-registration closes at noon on 4/26/16)
$10.00 – EvoNexus Sponsor
$20.00 – Non-Sponsor
FREE – Mentor Sponsor

Students, Military & Press: FREE

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail:
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.


April 27, 2016
Event Category: