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Show Me the Money in Mobile Apps: A Presentation and Discussion about Various Business Models for Mobile Apps
December 6, 2012
The Mobile Software Development SIG presents…
Have you ever wondered about how people make money with Mobile Apps beyond just selling it through the App store? Or wondered how a start-up or a business decides what business model they should use? Please join us for a presentation on various types of business models being used for Mobile Apps followed by a panel discussion and Q&A.
The panel of some of the most successful Mobile Software entrepreneurs in San Diego will discuss various business models and how they make money. These successful company founders will share some of the thinking and heartache that went into deciding on their business model, and share some of the dos and don’ts.
Founder & CEO, Locbit
Peter A. Tenereillo
Co-inventor / developer of Cisco’s infamous PIX Firewall, 7B revenue (sold to Cisco in 1995)
Co-inventor / developer of the 1st Server Load Balancer, started a 100B market cap industry
Co-inventor / developer of the 1st content router (sold to Nortel/Alteon for 221MM in 2000)
… and many others, founder / key employee in 6 startups, 4 exits
Inventor of record on 14 US patents
25 years software engineering
Surfing and sport bike fanatic
I spend my best days in Cardiff by the Sea, California
Senior Manager, Business Development, Qualcomm
CEO and Co-Founder, RockMyRun
As a senior manager of business development within Qualcomm’s software ecosystem group, Adam has worked with developers both large and small, across a variety of platforms, to help them better monetize their applications. Adam has also worked with large brands, including Universal Music Group, Disney, and Fox television networks, to help them expand distribution of their content through mobile. Additionally, Adam is Chief Rocker and co-founder of Rock My World, a San Diego-based digital music service for active people. RockMyRun, a service of Rock My World, provides music mixes, designed by popular, professional DJ’s, to runners around the globe. The music mixes are available across a variety of genres, lengths and paces, to help runners have more fun and perform better during their workouts and races. The mixes are available from www.RockMyRun.com and from the RockMyRun iPhone app, currently a top 10 paid Health & Fitness app in the App Store.
Principal Consultant, DCM Consulting
Devang Thakkar is an entrepreneurial executive with over 15 years of global experience in building and launching software and technology solutions. He has led and launched several technology businesses in various industries including Storage, Imaging, Media and Entertainment, Advertising and Business Processes. Devang has had several leadership roles in Eastman Kodak Company (Rochester and Hollywood), Anacomp and IBM. He expertise is in ‘bringing innovative products to life’ by leading organizations from ‘ideation’ to market launch including: developing strategy, analyzing market trends, customer requirements, product planning, business planning, market planning, leading cross functional teams, managing outsourcing (offshore and onshore), strategic partnerships, P&L management, strategic sales and business development. Devang is currently a principal consultant at DCM Consulting, which offers Product Marketing/Management, Business Development, Outsourcing and Offshore management services. He also serves as a Business Advisor for Connect Springboard and StartUp Circle, helping startup companies with mentoring and coaching to get funded and launched.
Alex Shah, Chief Architect, TeamSOA, Inc. & CTO, CommerceTel Inc.
Vincenzo Belpiede, Senior Manager, Smart Devices Global Portfolio Planning, Nokia
Eric Otterson, SVP Business Development, Cooley LLP
Deepak Kundra, Principal Staff Software Engineer, Motorola
Jake Fields, Creative Director, Treeline Interactive
Devang Thakkar, Principal Consultant, DCM Consulting
Paul Johnson, Partner, Procopio
December 6th, 2012
6:00PM Program Begins
7:30PM Program Ends
12531 High Bluff Dr # 100
San Diego, CA 92130
Pre-Registration: (Please pre-register by noon on 12/5/12)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE – Mentor Sponsor
At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE – Mentor Sponsor
Students, Military & Press: FREE