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Social Media: Current Trends and Future Outlook

March 26, 2013

The Mobile Software Development SIG presents…

Social Media current trends and future outlook is a panel and networking event geared to the tech entrepreneurs, the Reddit-addicted college students, the software developers, and every social media savant in between who is eager to learn more about the future of social interaction on the web. The conference will discuss how online niche communities and the recent advances in mobile technology have married into a unique relationship and pose interesting questions on how to best foster a thriving, addictive community. With a diverse group of panelists in store analyzing past mistakes and future successes, attendants will gain further understanding on the current trends in social media and the future of the yellow brick road these trends are traveling on.


Matt Michelsen
Founder & CEO,
Matt Michelsen is a serial entrepreneur who has founded and scaled companies in finance, retail and media. As the CEO & Founder of Backplane, Matt is creating a new social web corridor to unite people around interests, affinities and movements. Backplane is powered, in part, by one of the largest digital footprints on the web, Lady Gaga’s social media community ( Over the last few years, Matt has been instrumental in several of the largest partnerships of Music and Tech, leveraging connections previously made as one of the most connected people on Wall Street. Having founded UNX, which provided advanced electronic trading technology solutions to buy-side institutions and broker-dealers through its open architecture platform, Catalyst® Portal. Matt is also Chairman of Gunnar Optiks. Proud to have served as an Airborne Ranger in the U.S. Army, Matt received a B.S. from the University of Rhode Island.Mark Fidelman
, Evolve!, Author, Socialized! Forbes Columnist 

Mark Fidelman is the CEO for Evolve! Inc. an Influencer Engagement consulting firm.  His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk.  Mark writes the Socialized and Mobilized column for Forbes, Author of Socialized! and is still younger than the oldest NFL football player.Ian Heidt

Director, Product Management, Qualcomm Labs

As director, business development at Qualcomm Labs, Inc., a subsidiary of Qualcomm Technologies Incorporated, Ian leads strategy and product development for emerging technologies such as the  mobile context platform, which bring context awareness to smartphone apps via geofencing, interest sensing, image recognition and more.  Ian has also worked on numerous Qulacomm corporate efforts including acquisitions, mobile software platforms and augmented reality. Before Qualcomm, Ian founded a web services application, worked for semiconductor company Synaptics, and was an investment banker in Bear Stearns tech group. Ian holds an MBA from UC Berkeley and BA from Claremont McKenna College.

Sean Devlin
Director of Support, Backplane
Sean Devlin is the Director of Support for Backplane, where he is responsible for the seeding, launch, and health of all Backplane communities. His experience is focused around the building and design of tools which allow simple and effective moderation of scaled communities on the web, has worked with massive social footprints of all affinities, and whose previous partners range from President Clinton to Lady Gaga.

Vincenzo Belpiede
Senior Manager, App Discovery Global Business Owner, Nokia

Vincenzo Belpiede is global business owner of App Discovery at Nokia, responsible for App Highlights which promotes some of the best 120,000 Windows Phone apps. Born in Italy as a true mobile fanatic he moved to cold but cool Helsinki in 2007 to join Nokia: at that point the largest and most profitable manufacturer of mobile phones. At Nokia he assumed numerous roles around the globe managing mobile devices ranging from feature phones to smartphones, services like search & maps and recently even planning future Nokia Windows Phones. When not travelling, Vincenzo resides in California since 2009 after relocating to 12 different cities across 8 countries: Mexico City, Switzerland, Belgrade, Germany, Beijing just to name a few. When not working, Vincenzo loves to speak at mobile tech events and organize hackathons for mobile app developers.

Alex Shah, Chief Architect, TeamSOA, Inc. & CTO, CommerceTel Inc.
Vincenzo Belpiede, Senior Manager, App Discovery Global Business Owner, Nokia
Eric Otterson, SVP Business Development, Cooley LLP
Deepak Kundra, Principal Staff Software Engineer, Motorola
Jake Fields, Creative Director, Treeline Interactive
Devang Thakkar, Principal Consultant, DCM Consulting
Paul Johnson, Partner, Procopio

March 26th, 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

Knobbe Martens
12790 El Camino Real  
San Diego, CA 92130

Pre-Registration: (Please pre-register by noon on 3/25/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor
Students, Military & Press: FREE



Contact Brittany Bjerke at


March 26, 2013
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