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Social Media Software Tools, Tips & Tricks

September 26, 2013

The Social Media SIG presents..

Join us for an overview of some of the coolest, newest social media and online marketing applications that smart marketers are using on a daily basis to automate their social listening, management, and engagement.Our speakers will share with you:•    What are the most popular tools and how do I categorize them?
•    With so many choices, how do I pick the best tools?
•    How do I use these tools to automate social media?
•    How does a tool like HootSuite manage my social media?
•    How do I use a social media dashboard to manage and measure social networks?



Cita Walsh

Marketing, Branding & Digital Marketing Consultant, Cita Communications
Cita Walsh is a digital marketing and branding evangelist who believes interactive and social media can transform the customer experience in surprising ways. Her combined corporate and agency background has given her the unique opportunity to play an integral role in the launch of numerous medical and technology products worldwide. Cita’s experience includes serving as VP of Marketing Communications & Corporate Brand for DJO Global, Senior Director of Global Marketing for Artes Medical, VP of Creative for Townsend, Managing Director for DWP Bates Advertising, and VP of Creative for iXL (now Razorfish). She is a frequent speaker on branding, digital marketing, and social media and has crafted a Digital Marketing & Social Media Playbook to help clients accelerate their online initiatives. Hill
CEO & Chief Creative Officer, Incitrio
Angela Hill is founder of Incitrio, a global integrated marketing agency located in San Diego. With over 20 years of branding, design, and marketing experience, Angela works with clients to build and grow strong, innovative brands that outperform their competition and stand the test of time. She has spoken at international conferences, is an active Vistage speaker, and a former adjunct design professor at SDSU. She currently teaches a video and email marketing course at USD. She has guest lectured at SDSU, USD, UCSD, and UC Irvine on online marketing, integrated campaign development, lead generation, and social media. Chauhan
Strategic Accounts, Technology Vertical, HootSuite
At HootSuite, Ranjun Chauhan works with global, complex enterprises that require a strategic social media solution as they develop into a social business. His experience includes serving as worldwide Social Media Strategist for IBM’s Information Management Brand where he launched and managed social media strategy. He was then brought into the IBM Corporate Digital Strategy team where he focused on developing global Social Intelligence Strategy as well as Social Media Enablement programs and tools. Most recently, he launched the IBM MobileFirst Brand on social media platforms. Ranjun has an MBA from the University of California, Irvine. He has shared his social media expertise at such conferences as SXSW and The Social Media Conference.

Vincenzo Belpiede, Sr. Manager, App Discovery Global Business Owner, Nokia
Roland Ligtenberg, Managing Partner, Light Mountain Partners
Eric Otterson, SVP, Business Development, Cooley LLP
Mike Roberts, Earned Media Strategist, Covario
Cita Walsh, Marketing, Branding & Digital Marketing Consultant, Cita Communications

Thursday, September 26th 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

6450 Sequence Drive
San Diego, CA 92121

Pre-Registration: (Please pre-register by noon on 9/25/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor
Students, Military & Press: FREE


Questions? Contact Brittany Bjerke at


September 26, 2013
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