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Strategic Marketing – Uber’s Secret Ingredient for Success

May 11, 2016

Uber SIG Promo

In 2008, two young men had trouble getting a cab to stop for them in Paris. Eight short years later, Uber has revolutionized the way we think of local transportation, having expanded to 409 cities, millions of users, and a multibillion dollar company. What was the secret ingredient that made Uber a successful startup? Find out by joining us on May 11th to hear from Uber representative Brian Hughes on how they began, how to market an app successfully, building a double-sided market place, and how to reach a critical mass of users. 


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Brian Hughes

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Brian Hughes
General Manager – San Diego & Hawaii, Uber

Brian Hughes is the General Manager for Uber’s San Diego and Hawaii businesses.  As General Manager, Brian manages operations, marketing, and local regulatory concerns while growing the business. Before joining Uber in May 2014, Brian graduated from West Point and Harvard Business School and served as a Ranger-qualified Captain in the US Army in Iraq and Afghanistan.



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Wednesday, May 11, 2016

5:30PM Registration & Reception
6:00PM Program Begins
7:30PM Program Ends

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Mintz Levin
3580 Carmel Mountain Road, #300
San Diego, CA 92130

Mintz Levin



Pre-Registration: (Pre-registration closes at noon on 5/10/16)
$10.00 – EvoNexus Sponsor
$20.00 – Non-Sponsor
FREE – Mentor Sponsor

Students, Military & Press: FREE

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail:
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.



May 11, 2016
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