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The Evolution of Marketing Mix Models and Optimization

June 5, 2013

The Marketing SIG Presents…
 

Marketing mix models are used to simulate the impact of marketing programs across online and offline channels and attribute sales to specific marketing activities — even when those activities are happening simultaneously. With seemingly unlimited options where to allocate marketing funds, marketing mix modeling tools are essential for maximizing return on investment.

Join us to hear from industry experts on the capabilities and benefits of marketing mix models and optimization.

Marketing mix models are used to simulate the impact of marketing programs across online and offline channels and attribute sales to specific marketing activities — even when those activities are happening simultaneously. With seemingly unlimited options where to allocate marketing funds, marketing mix modeling tools are essential for maximizing return on investment.Join us to hear from industry experts on the capabilities and benefits of marketing mix models and optimization.

SPEAKERS:
Mike Daudet
Director of Research, Sony Electronics
Accenture is the largest marketing mix modeling company on the globe, and Sony is its longest tenured client in this domain.  As a member of the originating team, Mike has seen first-hand the hurdles as well as the impact marketing mix modeling can have on an organization.

Michael Lawless
Senior Manager, Insights and Strategy, Accenture

Michael Lawless is a Senior Manager with Accenture Interactive where he leads strategy and insights development through data-driven marketing analytics involving statistical techniques that quantify returns on historic marketing activities.  He drives strategic recommendations for marketing investment reallocation among media and non-media activities to maximize profit.  In addition to Sony Electronics, Michael works with clients in Retail, Hospitality, Telecommunications and Consumer Packaged Goods.  In addition to Marketing Return on Investment, Michael also focuses on Customer Insights and Data Monetization.

SIG CO-CHAIRS:

Dan Flanegan, Founder, Brand Anywhere
Jeff Fieldhack, Senior Manager Portfolio Analysis, Nokia
Grant Kroeger, Sr. Manager, Marketing, Qualcomm
Charles Wiedenhoft, Director, Business Planning & Optimization, Red Door Interactive
Charles Speidel, Vice President Research and Innovation Center, Sony Electronics
Jeremy Duimstra, Founder, MJD Interactive

DATE:
Wednesday, June 5th 2013

TIME:
7:30AM Registration/Networking/Refreshments
8:00AM Program Begins
9:30AM Program Ends

LOCATION:
irvine_logo
101 West Broadway, 8th Floor
San Diego, CA 92101

**Irvine Company is located at 101 W. Broadway (on the South side of Broadway) between Front St. and 1st Avenue in downtown San Diego. This event will be located on the 8th Floor.**

PARKING:
PARKING Available at Building. Parking garage ramp is located to the left off Front Street, immediately after passing Broadway. Irvine Company Will Validate Parking.

From I-5 North (i.e., traveling south)
Take I-5 south.  Exit on Front Street  (Exit 17 Toward Civic Center).  Follow Front Street just past Broadway.  After passing Broadway take immediate left into underground parking garage. Take the parking garage elevator to the main lobby of the building. Take lobby elevator to the 8th floor.

COST:
Pre-Registration: (Please pre-register by noon on 6/4/13)
$10.00 – CommNexus Sponsor***
$20.00 – Non-Sponsor
FREE – Mentor Sponsor**
FREE – Students, Military & Press*

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE – Mentor Sponsor
FREE – Students, Military & Press

CLICK HERE for a list of CommNexus Sponsors

*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
**Mentor Sponsor Company Employees: Make sure your profile reflects the correct company in order to be registered for free.  If the website still charges you, select “Pay At Door” and notify via e-mail: michele@commnexus.org
***All Other Corporate Sponsor Levels: Make sure your profile reflects your correct company in order to be registered for $10.00.  If the website charges you more, select “Pay At Door” and we will charge you $10 at the door.


Questions? Contact Brittany Bjerke at bbjerke@commnexus.org

Details

Date:
June 5, 2013
Event Category: