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The Makeover of Hollywood: Leveraging Web-Enabled Devices in the Networked, Digital World

August 1, 2013

The Consumer Electronics SIG Presents…

The entertainment industry remains a critical contributor to the global economy as Hollywood represents an indigenous product of the US and it is a disproportionate driver of traffic on the world-wide web highway. Today Hollywood faces the perfect storm of disruptive technologies of digital, Internet, broadband, smart telephony, social media, Big Data analytics, cloud storage and web-enabled consumer electronics devices which have upended the supply chain of the industry. The recipient of content wants it now, anywhere and on any device. The fixed, limited menu for content consumption is being replaced with a smorgasbord of personal tastes where numerous Web-enabled devices draw content from a plethora of emerging suppliers – aggregators, e-retailers, ecommerce companies, social networks, studios, telecom carriers and terrestrial service providers. User experience is the new mantra and creating new business models driven by big data analytics in social media is the formidable challenge.The presentation will analyze the outcome of the Draconian change in terms of the marketplace, businesses, technologies and consumers. Insight will be shared in the responses being made to embrace the technologies and consumer demands and inferences will be drawn to apply to other industries.


Devendra Mishra
Executive Director, Hollywood IT Society (HITS) and Chief Strategist, Media and Entertainment Services Alliance (MESA)

Devendra Mishra is currently the Executive Director and Founder of the Hollywood IT Society (HITS) and the Bio Supply Management Alliance (BSMA), Chief Strategist and Founder of the Media and Entertainment Services Alliance (MESA), and the Adjunct Professor of Decision Sciences and Marketing at the Graziadio School of Business and Management (Pepperdine). He is also the co-founder of the Supply Chain Academies for the Entertainment (ESCA), Consumer Electronics (CESCA) and Video Game (GameSupply) industries which promote advancement of supply chain management. Today he is engaged in building the next generation, digital supply chain for the entertainment industry and a collaborative supply chain for the bio-pharma industry. Formerly, Mishra was President and Chief Executive Officer of VSA (a billion dollar, wholly owned specialty food distribution subsidiary of International Multifoods), President of Worldwide New Media Distribution Services and New Ventures at Technicolor, Inc. Mishra strategically developed and launched Technicolor Entertainment Services, to supply movie prints to theaters in the United States, which today has nearly 70% market share. He also engineered and put into production an “Optical Media Manufacturing Facility” which is today the world’s largest and premiere facility, and developed Pan European Distribution. Previously, he served as the President and Chief Operating Officer of LIVE Entertainment, a diversified supplier, wholesaler and retailer of home video with annual revenue of $500 million, and Vice President of the $900 million Worldwide Manufacturing and Distribution of RCA-Ariola Records. Mishra has MSIE from Purdue, MBA from Butler and BS (Mech. Eng.) from I.I.T. (India).


Joe Winograd, Ph.D
Co-Founder and CTO, Verance Corporation

Dr. Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to become the industry standard for protection of premium entertainment content and its deployment in hundreds of millions of consumer electronics products. He serves as the company’s representative to standards bodies and consortia and has been a featured presenter at numerous industry events. Prior to joining Verance, Dr. Winograd was engaged in research and development in the areas of digital signal processing and technical computing and contributed to products from MathWorks and Wolfram Research. Dr. Winograd holds a Ph.D. in Electrical Engineering from Boston University and B.S. in Computer Science from the Georgia Institute of Technology.
Uma S. Jha, Ph.D
VP Product Marketing, Ethertronics, Inc.

Dr. Uma S. Jha is Vice President, Product Marketing at Ethertronics, Inc. and is responsible for the company’s product marketing, strategy, and technology. Dr. Jha brings more than 20 years’ experience in wireless communications and marketing to his role at Ethertronics. Before joining Ethertronics, Jha worked for Qualcomm Incorporated where he managed the company’s 3G and 4G product lines for global handset and tablet OEMs. Prior to Qualcomm, he was the chief mobility architect and technical fellow at the Boeing Company, where he served as a subject matter expert and advisor on corporate-wide wireless communication programs, and also developed and implemented major systems architecture and interface enhancements. Earlier, he was the chief technology officer at Airfy Communication, where he was the chief architect of the universal wireless platform, unifying the WWAN, WLAN and WPAN wireless/cellular systems with seamless access and connectivity for mobile users. Additional experience includes roles as director of systems engineering at MorphICs Technology Inc.; design engineering manager at Philips Semiconductors; and systems staff engineer at Rockwell Semiconductors. Dr. Jha holds 10 patents in next-generation wireless communication. He is a senior member of IEEE and a Co-Chair of the CommNexus-Consumer Electronics SIG. He co-authored the book, “OFDM Towards Fixed and Mobile Broadband Wireless Access,” and has written numerous articles that have been published in a number of trade publications. He received a bachelor’s degree in electronics and communication engineering from Bihar Institute of Technology in India; a master’s degree in electrical engineering from California State University at Fullerton; an engineer’s degree in communication/digital signal processing from the University of Southern California, Los Angeles; and a Ph.D. in reconfigurable systems architecture from Aalborg University in Denmark.

Phil Baker, Tech Columnist, San Diego Daily Transcript, President, Techsperts, Inc. & Author, “From Concept to Consumer”
Rick Clancy, Head of Public Relations, Covario, Former SVP, Corporate Communications, Sony Electronics  & Past-chair, Communications Committee,  Consumer Electronics Association
Louis Kim, Vice President, Advanced Platforms Group, Hewlett-Packard
Uma Jha, Ph.D, VP Product Marketing, Ethertronics

August 1st 2013

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

Duane Morris
750 B St. 29th Floor
San Diego, CA 92101

Duane Morris will validate VALET PARKING. Please valet park at the front of 750 B St. and come up to the 29th floor for the SIG event.

Pre-Registration:  (Please pre-register by noon on 7/31/13)
$10.00 – CommNexus Sponsor
$20.00 – Non-Sponsor
FREE –  Mentor Sponsor

At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE –  Mentor Sponsor

Students, Military & Press: FREE




Contact Brittany Bjerke at


August 1, 2013
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