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Wireless/Wireline Convergence or Conversion?
July 24, 2002
w w w . s d t e l e c o m . o r g
The San Diego Telecom Council presents…
  Wireless/Wireline Convergence or Conversion? “Headliners” July 24, 2002  What’s real – what’s not?   What are some of the challenges in taking consumer and business users to a completely wireless world? Join the San Diego Telecom Council at this mid-summer “Headliners” to hear top Nationwide Wireless Carriers. Debate controversial questions and explore winning approaches for the tough telecommunications market ahead.Â
Some of the questions with which the moderator will be challenging the panelists and audience are: Â Â Â – What are the greatest obstacles preventing users from making the transition from a wireline to wireless world?
   – What key market changes, innovations and services will enable this transition?Â
    – Are customer expectations changing quicker than the market?
   – How will the wave of consolidation, mergers and partnerships effect the transition?
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Meet the Headliners:  Panelists: Mark Kelley, Chief Technical Officer, Leap Wireless International, Inc., is responsible for determining the company’s strategic technical direction. Headquartered in San Diego, California, Leap is dedicated to playing a leading role in transforming wireless communications for the mass consumer market. Prior to joining Leap, Mr. Kelley held the position of Vice President of Wireless System Design for Qualcomm, Inc. since 1993. In this capacity, Mr. Kelley was responsible for all wireless infrastructure system design activities including radio and fixed network system planning, project engineering and the development of Qualcomm commercial CDMA network planning software product, QEDesign. Mr. Kelley has nearly 20 years of experience in the field of communication systems planning and analysis. During his career he has planned wireless and optical networks at both the system and component level. Mr. Kelley holds a Bachelor of Science degree in Electrical Engineering from San Diego State University. He is a board member of the CDMA Development Group.  Eric Klein joined Sprint PCS in 1999. In addition to his current role as Area Director of Business for Southern California, Eric also previously held the Director position over Sprint PCS’s National Account Team, for the Southwestern U.S. Eric’s involvement includes a responsibility for a $50M revenue stream, and the acquisition and retention for all business clients in the Southern California region. Prior to Sprint PCS, Eric worked in a series of VP and senior marketing and sales positions. Eric has executed leadership roles for both start-ups and Corporate Enterprise. Eric’s expansive 17-year Telecom experience has made him a veteran at building and growing successful sales organizations in both the wireless and wireline industries. Eric is a graduate of the University of Maryland, College Park with a B.A. in Management.  Mike Scallon is the Director of Field Marketing for AT&T Wireless, with responsibility for the California/Hawaii Region. Mike has worked in the wireless industry for 5 years, beginning with an assignment as the Director of Consumer Marketing with L.A. Cellular, a partnership of AT&T and Bell South. With L.A. Cellular, Mike was responsible for such activities as pricing, advertising, product development and promotions. L.A. Cellular transitioned to AT&T Wireless in 1999, and Mike has been involved in various assignments with the company, primarily focused on pricing, sponsorships and events, advertising, base marketing and activity targeted to the important Hispanic segment. For 5 months, Mike was placed on special assignment to develop the “Portal” Marketing Plan (now mMode), before returning to his region responsibilities. Mike spent 12 years with Hunt-Wesson Foods (Con Agra) managing such brands as Orville Redenbacher’s Popcorn, Wesson Oil, Snack Pack Pudding and others. Mike received his B.S. in Business Administration from the University of Southern California and a MBA from Indiana University.  We hope you will join us for this blockbuster event! Â
Register online at www.sdtelecom.org. |