The Marketing SIG Presents…
Smart-phones, tablets, and in-store digital displays have dramatically changed the consumer’s path to purchase. Retailers have taken notice and are wooing shoppers with interactive experiences at the point of purchase. They are competing to capture consumer mind share, and share of wallet, by delivering meaningful and relevant content that’s personalized to meet the unique needs of shoppers. The pace of change is increasing as brick-and-mortar retailers recognize the need to evolve from becoming product showcases for people who ultimately buy online.
Christian N. Braemer
Managing Partner, OpenEye
CEO/Chief Creative Officer, Cuker Interactive
Vice President Software Development, Sony Electronics
Sr. Vice President, Marketing, Johnny Rockets
Mr. Hackbardt is the Senior Vice President of Marketing for Johnny Rockets. He provides brand leadership to this iconic restaurant chain that serves a menu of all-American favorites at 300 units in 30 states and 17 countries. He has worked for, or consulted with, 17 different restaurant brands throughout his career. Most notably, he has received many marketing and product development awards from the restaurant industry in addition to posting positive same store sales for 15 consecutive years as a the lead marketing executive in his current post and at chains including Rubio’s and Del Taco. Previously, Hackbardt was CEO of White Barn Group, a strategic marketing agency serving 30+ national and regional companies providing branding solutions to a wide variety of industries including restaurant, action sports, fashion, music, home improvement, interactive entertainment, medical device, non-profit and nutraceutical. Hackbardt is a graduate of Central Michigan University with a B.A.A. in Broadcast & Cinematic Arts.
Director of Business Planning & Optimization, Red Door Interactive
Dan Flanegan, Founder, Brand Anywhere
Jeff Fieldhack, Senior Manager Portfolio Analysis, Nokia
Grant Kroeger, Sr. Manager, Marketing, Qualcomm
Charles Wiedenhoft, Director, Business Planning & Optimization, Red Door Interactive
Charles Speidel, Vice President Research and Innovation Center, Sony Electronics
December 4, 2012
6:00PM Program Begins
7:30PM Program Ends
12790 El Camino Real
San Diego, CA 92130
Pre-Registration: (Please pre-register by noon on 12/3/12)
$10.00 – CommNexus Sponsor***
$20.00 – Non-Sponsor
FREE – Mentor Sponsor**
FREE – Students, Military & Press*
At the Door:
$20.00 – CommNexus Sponsor
$30.00 – Non-Sponsor
FREE – Mentor Sponsor
FREE – Students, Military & Press
*Student/Military or Press: You must select this option in the payment dropdown to change the balance to $0.
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SIG EVENT SPONSORED BY: