What are the ingredients of a successful wireless application? This joint LBS & Mobile Carrier SIG event will present a roundtable discussion on what works and what doesn’t in the world of Apps. Erich Hasselmann of Sprint will moderate an expert panel comprised of a carrier branded solution, app store solutions, a billion dollar company and a garage startup. We will examine which strategies, markets, and sales channels have been effective and which have not. iPhone, Android, embedded mobile applications — what challenges did they face and how can you avoid them. Our panelists will pull out their crystal balls and provide their views on where the market is going and how they plan to exploit it.