Have you ever wondered what it takes to make an online video go viral? Is there really a replicable secret sauce? The answer is: Yes, absolutely! Join us for an engaging peek behind the scenes at YouTube’s algorithm and discover the secret to contextual video targeting. We’ll discuss how to guarantee proper placement, utilize VSEO (Video SEO), leverage big data & analytics, tap into top influencers, and increase performance (higher CTR, completion rate, and subscribers). Learn through a series of fun and informative case studies from one of the industry’s top experts. You’ll never look at viral video content the same way, again!
Date: Thursday, March 5, 2015
Time: 5:00 – 7:30 PM
Location: Mintz Levin – 3580 Carmel Mountain Road #300, San Diego, CA 92130
Partner, Channel Factory
Dylan Conroy has extensive experience in the entertainment industry having worked with “The Amazing Race,” “Oprah Winfrey Show,” and countless other clients to develop, package, sell, and produce reality content as well as manage creative talent. Dylan is currently a Partner at Channel Factory based in Los Angeles, CA. He helps Fortune 500 clients develop branded content and attract qualified, targeted audiences to build brand equity and generate exponential revenue through viral exposure on a national scale. To learn more about Channel Factory visit www.channelfactory.com
CEO & Chief Creative Officer, Incitrio
Angela Hill is founder of Incitrio, a global integrated marketing agency located in San Diego. With over 20 years of branding, design, and marketing experience, Angela works with clients to build and grow strong, innovative brands that outperform their competition and stand the test of time. She has spoken at international conferences, is an active Vistage speaker, and a former adjunct design professor at SDSU. She currently teaches a video and email marketing course at USD. She has guest lectured at SDSU, USD, UCSD, and UC Irvine on online marketing, integrated campaign development, lead generation, and social media. To learn more about Incitrio visit www.incitrio.com