Whether you are launching or growing a business or brand, everyone needs to understand unique brand positioning. At this event you will get actionable insights from speakers Amanda Lettmann, CEO of Kardia Ventures, and Fabian Geyrhalter of Finien and author of: Bigger Than This: How to turn any venture into an admired brand.
Click HERE to register and use the code “EvoNexus” for a discount!
Join Fabian and Amanda as they discuss the key tenets of branding ventures. You will learn:
- The Hero’s Journey
- The eight brand traits and their commandments
- Incorporating storytelling into your own growth strategy
- Finding a unique message to differentiate your company
- Building an emotional connection with your audience
- Using multiple channels to convey your story
This Session is open to all that register and is perfect for:
- Community members curious and Branding and Storytelling
- Startup Founders, Entrepreneurs, Business Owners
- Current and new Investors
- Business and MBA Students
6:00-6:20pm Happy Hour & Networking
6:20-8:00pm Fireside Chat and Q&A
8:00-8:30pm Closing & Networking
Amanda Lettmann // CEO and Founder of Kardia Ventures and Vibe
Amanda is a US Air Force Veteran, an executive, serial entrepreneur, and Tech Angel Investor with 20 years of global Business Operations and Transformation expertise with startups and Fortune 500 companies in the HiTech, InsurTech, and FinTech industries. While conducting billions in mergers and acquisitions, Amanda has transformed dozens of companies and coached hundreds of executives on business and personal brand. She is a global speaker on transformation, a Co-Host at ESPN1700 BisTalk Radio, a Business Advisor at The Founder Institute, Girls In Tech San Diego, and SmartMoney Veterans. Dying five times does something big to a person, so in addition, Amanda shares her personal KARDIA transformation story – /Kar-di-a/ heart, center, or innermost part
Fabian Geyrhalter // Founder, Principal and Renowned Brand Strategist of FINIEN
Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based brand consultancy enabling brand launches that resonate from the get-go by providing strategic, verbal, and visual brand clarity. Geyrhalter is a columnist for Inc and Forbes and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and ArtCenter College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and his book “How to Launch a Brand” is a #1 Amazon Bestseller. His newest book is “Bigger Than This – How to turn any venture into an admired brand.” He lives and works in Long Beach, California and is a graduate of ArtCenter College of Design.