A Phone Plan Should Fit Your Life, Not the Other Way Around

When Verizon Wireless officially stopped offering unlimited talk, text, and data on their phone plans I was angry, to say the least. I carried that grudge with me for a long time, but then I met a team of entrepreneurs in San Diego who felt the same way.

The difference was they went out and did something about it. Mehul Merchant spent 15 years of his life working on the service side of the cellphone world at Cricket Wireless before starting SIMPLEMobile. The problem, though, was that the red tape and restrictions were choking the life out of a grand vision he had.

So, he assembled a crack team and founded UVA Mobile to give consumers a choice when it comes to cellphone plans, something that has long been denied to them.

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