January 3, 2017
Article By: Jennifer Rooney
Quick: Name one of the hottest industries right now, the one with such dizzying innovation, it’s tough to keep up.
If you’d said the advertising and marketing industry, you’d get a gold star. And at the heart of that innovation are young people, people who are filling whitespace, starting companies, and poking at the periphery of what’s possible in dramatic new ways. As is typical of their generation, these young people, people under age 30, are insatiably driven and don’t see boundaries, only opportunity.
They are changing the dynamics of the business of brands, capitalizing on the new platforms and technologies that alter how people experience and engage with brands and shop for products and services…
Read the full article at Forbes.