SAN DIEGO, Nov. 10, 2015 /PRNewswire-USNewswire/ — MarketLink, the EvoNexus program that connects tech industry giants with emerging technology companies across the globe, recently celebrated its 10 year anniversary. The unique and powerful program introduces participating companies to top-level executives searching for new products and technologies, all at no cost to the applicant.
Since its inception MarketLink has received over 3,000 applications from emerging technology companies all over the world, and has organized and managed 51 MarketLink programs with multinational corporations such as Samsung, LG, ZTE, Sony, Huawei, T-Mobile, AT&T, Nokia/Microsoft, Ericsson, Vodafone, and Verizon.
“One of the biggest difficulties for a small company is to access the global value chain of multinationals worldwide, and MarketLink has demonstrated its ability to provide this access at the highest levels of decision making executives,” said Mario Diez, MarketLink Committee Chair and Trade Commissioner for the Consulate of Canada. “Such access has always been important to Canadian innovation, making Canada an important partner of MarketLink for the past 10 years.”
More than half of the one on one meetings, which are an hour long, between multinational corporations and emerging technology startups result in follow up meetings. Below are just a few of partnerships and deals that have come directly from MarketLink:
ZTE and Rock My World
RockMyRun, an app built by Rock My World that offers professionally created workout mixes that adjust to your body, is now preloaded on ZTE’s flagship Axon phone. The partnership with ZTE and Rock My World was formed following Rock My World’s presentation and meeting with ZTE executives at a MarketLink.
“As CEO of a startup with an innovative technology, working with the right partner can provide a huge boost in growth. Through MarketLink, we had the opportunity to connect with ZTE, one of the largest smartphone manufacturers in the world, and form a partnership that has moved the needle for our business,” said Adam Riggs-Zeigen CEO of Rock My World.
LG and Independa
Independa, an integrated community engagement and remote care technologies company, announced a partnership with LG to install its software on LG’s commercial TVs and create the world’s first and only TV with embedded remote engagement and care services. This partnership between Independa and LG was formed following Independa’s meeting with LG executives at a MarketLink.
Verizon and Antengo
Antengo, a mobile solution to buying and selling online with trust, ease and security, connected with Verizon at the corporation’s first MarketLink program. This meeting eventually led to Verizon investing in Antengo in both 2011 and 2013 for a total of $400,000.
MarketLink programs occur 6-8 times a year. The multinational participants are carefully selected by the EvoNexus MarketLink Committee, which includes the former and current and executives from Ericsson, Nokia, Motorola, Silicon Valley Bank, Cricket, HP, and Qualcomm. The committee members have volunteered their time to make MarketLink a unique and successful program over the last decade.
EvoNexus is a technology incubator for Southern California’s startup and entrepreneurial community with locations in San Diego and Irvine. EvoNexus empowers motivated entrepreneurs to turn their transformative ideas into fundable, commercially viable companies, and leverages community resources to provide what entrepreneurs need to be successful.
For more information, visit https://www.evonexus.org/.