Social media has transformed the marketing world, but most businesses find Facebook, Instagram, Twitter and the rest simultaneously exciting and frustrating. SOCI Inc. is using social data and technology to solve this problem. The two-year old startup was recently named a “COOL Company” by the San Diego Venture Group. Times of San Diego asked Afif Khoury, chief executive officer of SOCI, how his company is helping end the confusion and solve marketing challenges.
