Linktree Acquires Link-in-Bio Platform Koji, an EvoNexus Company, in its Second Investment of the Year

Linktree Acquires Link-in-Bio Platform Koji, an EvoNexus Company, in its Second Investment of the Year





TECH CRUNCH / DECEMBER 14TH, 2023 / Australia-based link-in-bio platform Linktree announced today that it has acquired competitor Koji from its parent company GoMeta for an undisclosed amount.

Linktree said that Koji’s link-in-bio product will shut down on January 31, 2024. The company is offering Koji users three months of Linktree’s Pro plan as a trial. But it’s not clear if Linktree is also providing any tools for creators to migrate their Koji data.

“We’re thrilled to welcome Koji users to the Linktree community and are excited to continue to innovate on the category we created. We’ll continue to work closely with our Linkers — and new Linkers coming from Koji — to meet their needs and evolve the link-in-bio category as we build the most impactful platform for anyone looking to consolidate, grow and monetize their audience online,” Linktree said in a statement.

The company didn’t specify if Koji’s team is joining Linktree.

GoMeta was founded by Dmitry Shapiro and Sean Thielen in 2016. The company launched Koji as a link-in-bio platform in March 2021 and raised $36 million through its parent entity. In a previous avatar, Koji let non-technical developers make “mini apps on the web,” which were later turned into templates on the link-in-bio platform. The Australian startup also didn’t say if it planned to adopt these features for its platform. Koji said that it served more than 700,000 creators on its platform.

This is Linktree’s second acquisition in the link-in-bio space this year. In June, the company acquired Sequoia-backed link-in-bio startup Bento. As part of the deal, the whole Bento team joined Linktree at that time. Bento’s product is still in use and Linktree hasn’t commented about the acquired product’s future.

Linktree, which has raised over $165 million in funding to date, said it has 41 million users globally. This year the company has rolled out new integrations with social networks such as Threads and Snapchat. Earlier in the year, the company also added new monetization options such as “Buy me a gift.” The startup also partnered with SendOwl to let creators easily sell audiobooks, videos, images, software, memberships, exclusive events and courses.

SOURCE: Ivan Mehta, Tech Crunch

About Koji

Koji is the world’s most powerful Link in Bio platform. With hundreds of free apps created by Koji and its community of independent developers, the Koji Link in Bio gives leading Creators on TikTok, Instagram, Twitch, and other social media platforms new ways to engage audiences, connect with supporters, and monetize. Koji launched in March 2021 and has raised $16 million in venture capital through its parent company GoMeta, Inc.

About Linktree

Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate a place where they can share, sell and grow. Among the top 300 most popular website destinations globally, Linktrees see over 1.2 billion unique visitors a month.

In 2021 alone, they enabled over one million artists to generate 90 million streams across platforms – twice as many artists and three times as many streams than in the year prior. In 2022, Linktree launched a developer marketplace and a mobile app to continue compounding the success for creators everywhere. That’s why more than 30 million people and global brands link everything they are on Linktree, including TikTok, Selena Gomez, Red Bull, Shawn Mendes, the LA Clippers, The Rock and HBO.

About EvoNexus

EvoNexus is California’s leading nonprofit technology startup incubator located in San Diego. EvoNexus has successfully incubated over 260 startups with a survival rate of over 85%. Since the incubator’s formation in 2010, EvoNexus companies have secured over $1.6B in venture funding, $10B in pre-exit valuation, and had 51 acquisitions valued at over $2.1B. EvoNexus is supported by corporate partners, including some of the largest multinational corporations in the world. Learn more at evonexus.org.