SimpleForms Inks Integration Deal With Intuit’s Quickbooks

By Sarah de Crescenzo Wednesday, July 4, 2018

SimpleForms, a local software startup that simplifies employment paperwork for new hires, has partnered with Intuit’s Quickbooks.

The company uses machine learning tools to auto fill forms including W-4s, I-9s and W-9s, assuring compliance during the on-boarding process for new employees.

Founder and CEO Emily Rotolo launched the company, which has participated in the EvoNexus incubator and TechStars accelerator programs, in 2017.

She said recently that SimpleForms has signed a deal to integrate with TSheets, the cloud-based time tracking software Intuit acquired in 2017 for about $340 million.

“(TSheets) took one big piece of the HR puzzle and simplified it to the easiest possible experience for users, and that’s what we’ve tried to do for the employment documentation,” she said.

SimpleForms and TSheets recently informed their respective customers about the integration.

“As a two-person startup in San Diego, having a publicly traded company marketing for us is a dream,” she said.

Businesses that use SimpleForms are charged a monthly base fee, which starts at $35 for fewer than 25 users, plus a fee per user. Rotolo said SimpleForms has about 4,000 customers.

Reach reporter Sarah de Crescenzo at