Chris Halliwell provides product/market fit assessment and go-to-market strategy services to technology-based companies. Major client engagements include working with teams at: Analog Devices, Baker Hughes, Cisco, Corning, Danfoss, IBM, Intuitive Surgical, Northrop Grumman, Philips/NXP Semiconductors, St. Jude Medical, Texas Instruments and Veeco/Bruker Nano Instruments.. Ms. Halliwell served on the Printronix Board of Directors in Irvine for 10 years. She has also advised start-up teams in new battery technologies, sensors, IoT/data analytics, security, as well as pre-clinical studies automation, pain block mechanisms, and cancer immunotherapy.  She currently serves as an Instructor in the UCI Graduate Professional Success program teaching business concepts for STEM scientists.

Previously, Chris designed and delivered the Strategic Marketing of Technology Products workshop for the Caltech executive education program for more than 20 years, delivering useful strategic frameworks to nearly 4500 executive participants worldwide. Currently, she is the executive director of the technology market strategy community, www.technologymarketingcenter.com, which has been recognized by the American Marketing Association for its contribution to the pedagogy of executive education.   Earlier in her career, Chris served as managing partner with the storied Silicon Valley marketing firm, Regis McKenna. Prior to that  Chris held a number of marketing positions at Intel ultimately directing corporate competitive campaigns to maintain processor leadership. She began her career selling mainframe computers for IBM, after managing a National Science Foundation granted project in online search services through graduate school.