van Rooyen, Pieter - Headshot

Pieter van Rooyen


CEO, President & Founder, Pleno; Fmr. CEO, Edico Genome

Pieter is a serial entrepreneur with a proven executive management track record and over 20 years of experience inventing and successfully commercializing breakthrough technologies. He’s held multiple senior management positions including the CEO and co-founder of three high tech, venture back start-ups across a broad range of industries including semiconductors, wireless, healthcare, life sciences, image processing and retail automation. Pieter’s passion for bringing innovative technologies to market led to raising over $100MM in equity financing and $550MM in M&A transactions.

Initially launching his career as an academic in the field of electrical engineering, he made a successful transition to the world of entrepreneurialism. Over the last 18 years, Pieter impacted multiple markets, building a portfolio of over 150 issued patents, 50 technical papers, and authoring two academic books. Most recently, he was the co-founder, President and CEO of Edico Genome, a leading secondary analysis solution provider for Next-Generation DNA Sequencing and a recent acquisition by Illumina in May 2018.

Pieter has a talent for inventing complex and technical products, building synergistic leadership teams, and creating significant shareholder value across a broad range of industries. Hi passion for taking numerous ideas from concept to a commercialized product has made a significant impact on the field of technology.

His areas of expertise include: Technology Commercialization, Product Development, High Tech Inventions, Strategic Planning, Business Development, Revenue and Sales Growth, Executive Team Leadership, Equity Financing, Start-ups, Genomics, Wireless Communications, Mergers and Acquistions, Patent Portfolios.