EvoNexus Portfolio Graduate SOCi Emerges as a Leader in Marketing’s Shift to Agentic AI
The marketing technology industry is undergoing a structural reorganization as brands move away from manual, channel-specific tools toward AI-driven, agentic systems capable of operating across locations, platforms, and audiences in real time. EvoNexus portfolio graduate SOCi has emerged as a leader in this transition, as reflected in sustained recognition from independent industry benchmarks throughout fr2024 and 2025.
“Marketing is being rebuilt around agentic AI systems that can operate continuously across locations and platforms, and SOCi is one of the companies demonstrating what that future looks like in practice. Their continued recognition across independent benchmarks reflects a real shift in how modern marketing infrastructure is being designed and deployed,” said Rory Moore, CEO and Co-Founder of EvoNexus.
SOCi was named the number one marketing provider by Entrepreneur Magazine and ranked number one in the multi-location marketing platform category on G2, a distinction that reflects the growing centrality of AI systems designed for distributed, enterprise-scale operations. The company’s repeated designation as a Leader across 11 G2 Grid Reports in both Spring and Summer 2025, alongside its finalist placement for agentic AI platforms, signals a broader market validation of autonomous marketing infrastructure.
“Building SOCi required early conviction that marketing would need AI systems capable of operating across complexity, not just automating individual tasks,” said Afif Khoury, founder and CEO of SOCi. “EvoNexus played a meaningful role at a formative stage by giving us the space and support to focus on building durable technology for multi-location brands. As the industry reorganizes around agentic AI, it’s clear that those early foundations matter. From the beginning, our focus was on building AI that functions as infrastructure for multi-location brands, not as a layer of automation on top of legacy workflows. The recognition we’re receiving reflects that customers and the market are now prioritizing platforms that can translate real-time signals into coordinated action.”
This convergence of recognition comes as organizations increasingly rely on agentic AI to identify high-performing content, adapt messaging across markets, and maintain brand coherence at scale. SOCi’s platform enables multi-location brands, service providers, and media companies to translate real-time audience signals into coordinated content strategies across major social and digital channels, addressing a core operational challenge in modern marketing.
In parallel with this market shift, SOCi has been recognized for sustained growth and leadership. The company was included in Fast Company’s Most Innovative Companies, the Financial Times’ Fastest Growing Companies 2025, Deloitte’s Tech Fast 500, and the Inc. 5000 for the eighth time. In 2025, founder and CEO Afif Khoury was named SDBJ’s CEO of the Year for a Private Large Company, recognizing leadership at a moment when applied AI is becoming foundational to marketing infrastructure.
Founded in San Diego, SOCi represents EvoNexus’s commitment to supporting companies that shape, rather than follow, technological inflection points. As marketing reorganizes around agentic AI systems built for scale, SOCi’s trajectory reflects the direction of the industry itself.
For more information, visit www.soci.ai.
About EvoNexus
EvoNexus is California’s leading nonprofit technology startup incubator located in San Diego and Irvine. EvoNexus has successfully incubated over 280 startups with a survival rate of over 85%. Since the incubator’s formation in 2010, EvoNexus companies have achieved over $5.1B in funding and outcomes, $6B in pre-exit valuation, 59 acquisitions and 1 IPO. EvoNexus is supported by corporate partners, including some of the largest multinational corporations in the world. Learn more at evonexus.org/.