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ZTE MarketLink

August 3, 2015 @ 12:00 am PDT


ZTE Executives are coming to San Diego on November 11-12th as part of the EvoNexus MarketLink Program. Selected companies will have the opportunity to discuss potential business opportunities with ZTE.

ZTE’s Areas of Interest

  • Materials & Hardware
    • Sensor Technology
    • Battery Technology
    • Gesture Control — Touch Free
    • Virtual Reality & Accessories
  • Smartphone Applications & Services
    • Augmented Reality
    • Mobile Payment
    • Smart Home Applications
    • Camera and Image Processing Technology
  • Wearable Applications
    • New Sensors
    • Unique Wearable Applications
  • IoT Devices



Applications Are Now Closed

ZTE Team

Lixin Cheng
Chairman and CEO, ZTE USA
Senior Vice President, ZTE Corporation
President of ZTE NA Mobile Devices Business Unit

Mr. Lixin Cheng currently serves as Senior Vice President of  ZTE Corporation, President of ZTE NA Mobile Devices Business Unit, and  Chairman and CEO of ZTE USA. Mr. Cheng joined ZTE in June 2010 as President of NA Region of ZTE Corporation and CEO of ZTE USA. Since then, Cheng has grown the ZTE NA handset business from near zero to the fourth largest smart-phone vendor. Cheng oversees all aspects of the ZTE NA mobile device business across R&D, product planning, sales, marketing, supply chain, and customer service.

Cheng has more than 25 years of experience in the telecommunications industry, with expertise in the areas of sales, marketing, R&D management, supply chain management, M&A, and executive management in joint ventures, start-ups and public companies. He has extensive business experience and a network that spans 58 countries around the world.

Before moving to the United States in 2001, Cheng held the position of Vice President of Sales and Supply at Ericsson Panda Ltd. where he increased annual sales tenfold to $1.6 billion and localized the supply chain in China, all within a three year timeframe. From September 2001 to January 2004, Cheng served as Director at Ericsson Wireless Inc. in San Diego, California where he was responsible for developing Ericsson’s CDMA business in various international markets. Cheng then joined Axesstel Inc. as President where he increased the startup’s sales from $4 million to over $95 million in less than two years, playing a critical role in Axesstel’s successful public listing in 2005. Cheng founded ALA Group, Inc. in late 2006, providing consulting services to technology companies wanting to increase their penetration in the U.S. and Asia markets.

Cheng also serves on the Board of Directors of EvoNexus, a non-profit technology industry association based in San Diego that works to accelerate the formation, growth, and success of technology.

George Hou
Vice President of Handset Division, ZTE Corporation

Mr. Zhengzhi (George) Hou is Vice President of Handset Division, ZTE Corporation. His responsibility is to develop partnership in Internet industry and promote ZTE brand. He is also in charge of several subsidiaries of ZTE Corporation, such as ZTE Mobile Telecom Co. Ltd., ZTE Joygor and ZTE WeLink.

Mr. Hou joined ZTE Corporation in 1990s. He has taken various leadership roles in the areas of sales, marketing, product development and management. In 2002, Mr. Hou cofounded ZTE Mobile Telecom (MT) and served as President. ZTE MT has grown to $600 million in global revenues. Mr. Hou also founded ZTE Joygor and ZTE WeLink, to address the mobile internet and M2M markets respectively.

Mr. Hou received his Bachelor’s degree from the Beijing University of Posts and Telecommunications.

Wei Zhao
Executive Vice President of Device Portfolio, ZTE USA

Mr. Wei Zhao is Exeutive Vice President of Device Portfolio, ZTE USA. Since 2009, Zhao has focused primarily on Product Planning for the mid and high end market of North America. He has spearheaded implementation of product planning strategies bringing innovation and improvements to ZTE mobile devices.

Mr. Zhao joined ZTE Corporation in 2003. He has spent the past ten years with ZTE as Product Marketing Director of Regional Product Sales and Marketing for various regions. He was Regional Product Marketing Director for African market for his first four years with ZTE. Between 2007 and 2009, Zhao was focused on the mid and high end mobile devices market in Europe. He played an important role from a product planning and product marketing perspective to help an 80% growth in mobile devices revenues in the European market between 2007-09 and a $470 million revenue increase during 2011 in North American market.

Jeff Yee
VP of Technology Planning & Partnerships, ZTE USA

Mr. Jeff Yee is a 20-year veteran in the mobile industry and an author, with expertise in mobile apps and services, and developer relations. As the VP of technology planning and partnerships, Yee is responsible for bringing to ZTE compelling third party applications and services that will help its products stand out from the competition.

Huanwen Cao
Director of Business Development, ZTE USA

Yong Chang
Director of North American R&D Department, ZTE (TX) INC.




Morrison & Foerster: 12531 High Bluff Dr # 100, San Diego, CA 92130

About ZTE

ZTE Corporation is a globally-leading provider of telecommunications equipment and network solutions. With operations in 160 countries, the company is a leader in technology innovation, delivering superior products and business solutions to clients all over the world. Founded in 1985, ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges and is China’s largest listed telecoms equipment company.

 Offering the industry’s most comprehensive product range and end-to-end solutions, ZTE delivers cutting-edge technology to telecommunications clients in wireless, access & bearer, value-added services, terminals, managed network services, and ICT solutions for enterprises and government agencies The company’s expertise and flexibility in these areas enables telecommunications operators and enterprises globally to achieve business objectives and attain increased competitiveness. ZTE’s technology is deployed by leading international operators and Fortune-500 enterprises globally. The company is the world’s fourth-largest handset maker, offering stylish and intelligent devices for consumers around the world.

About MarketLink

MarketLink is a unique and powerful program that provides the opportunity for companies to initiate and develop strategic relationships with leading multi-national corporations. Through a series of business and social meetings, selected companies are introduced to top level executives from multi-national corporations focusing on new products and technologies, all at NO COST to the applicant. MarketLink is able to attract the highest caliber multi-national partners thanks to the dedicated efforts and the extensive network of an influential committee of current and former telecom and high tech executives. For our multi-national partners, MarketLink is a highly efficient and effective vehicle to connect to quality companies developing the latest technology and products. Register and apply now for our upcoming events to capitalize on these extraordinary opportunities. For more information click here



August 3, 2015
12:00 am PDT
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