An EvoNexus Incubator Company
MiP.O.V. is simplifying cameras and unlocking the untapped potential of social media. The process of creating videos and posting to social media is broken. Capturing, distributing and tracking a video from an action camera to social media requires up to 11 steps and 8 apps. We see this problem from a different P.O.V. Our company, founded by mechanical engineers who specialize in lean process optimization, is solving our customers’ problem by eliminating the excess and simplifying the process to create the perfect social video – a projected market of $11B in 2021, in the U.S. alone. Our competitor’s approach was to perfect the features. Our approach is to perfect the process.